{"id":137,"date":"2019-08-22T07:51:19","date_gmt":"2019-08-22T07:51:19","guid":{"rendered":"https:\/\/hub.pfind.com\/?p=137"},"modified":"2025-05-12T08:45:22","modified_gmt":"2025-05-12T12:45:22","slug":"250k-customers-globally-campaign-monitor-email-marketing","status":"publish","type":"post","link":"https:\/\/www.ebool.com\/hub\/250k-customers-globally-campaign-monitor-email-marketing\/","title":{"rendered":"With 250k customers Globally, How Campaign Monitor Sails Through The New Generation of Email Marketing"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Summary<\/strong>: For an online business, just having an email marketing system in place is not enough. Nor is it enough to send your email subscribers some messages regularly. A business needs to know what their audience wants and then craft the messages that fit with their interests. Not only that, they need to monitor their email marketing campaign to measure its performance. This way, they can adjust the various aspects of their campaign and make it better in converting their subscribers into customers. Campaign Monitor offers the technology and platform that help businesses get it done easily.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Often times,\nbusinesses might experience a big problem related to their email marketing\ncampaign. Even though they have thousands or more subscribers in place, they might\nfind it hard to convert them into customers. Sometimes, the conversion rate is\nso low that the revenue generated from their campaign is lower than the money\nthat they have spent to do such a campaign. This situation is often very\nfrustrating, especially when it is coupled with a high unsubscription rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you experience\nthis problem, there has to be something wrong in the processes of your email\nmarketing campaign. There are obviously various aspects that you need to change\nin order to improve your campaign performance. This is where Campaign Monitor\ncomes into place. This service not only gives you the technology and platform\nto run your email marketing campaign, but it also helps you to optimize it in\nsuch a way that it will deliver more results for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is not just a\nregular email marketing platform. It is the new generation of email marketing\nthat gives you all the tools, resources, and knowledge needed for you to run a\nsuccessful campaign. It has helped hundreds of thousands of businesses to fine\ntune their email marketing promotion and get better ROI (Return on Investment)\nout of it. We have interviewed <strong>Cody\nBender<\/strong>, Chief Product Officer at Campaign Monitor to explain more about\nthis service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Campaign Monitor Fits the Modern Marketing Technology Stack?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/www.ebool.com\/hub\/wp-content\/uploads\/2019\/08\/Campaign-Monitor-Logo.png\" alt=\"\" class=\"wp-image-138\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The technology behind online marketing is always evolving. Today, we have a much better technology when it comes to online promotion due to various new channels that businesses can use to promote their products and services. In the past, the email marketing technology is very simple and straightforward. But, as time goes by, the technology behind email-based promotion is evolving, becoming more complex to increase its effectiveness even more. As the modern contender in email marketing promotion, Campaign Monitor fits right into the modern marketing technology stack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Due to email marketing\u2019s reputation of providing a strong\nreturn-on-investment (ROI) of $44 per $1 spent, email will always hold a place\nin the modern marketing technology stack. Campaign Monitor is an ideal solution\nfor businesses and non-profits who are looking for an email service provider\n(ESP) that will allow them to easily build beautiful campaigns while beginning\nto dive into more advanced levels of personalization, segmentation, and\nautomation<\/em>,\u201d said Cody Bender. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Evolution of Email Marketing throughout the Years and the Future of Email-based Promotion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s email\nmarketing process is much more complex than the email-based promotion process\nthat businesses had more than a decade ago. In the past, the users are limited\nto entering just their email address or their email address and their first\nname to start getting promotional messages from their favorite brands or businesses.\nBut today, there are lots of other options that users can have. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, the evolution of email marketing focuses on two different aspects, which are personalization and automation. Campaign Monitor gives businesses the options to broaden their email-based promotion by applying various types of personalizations coupled with an advanced automation to target their audience more effectively. In so doing, increasing their conversion rates. This trend will continue to go on in the near future.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.ebool.com\/hub\/wp-content\/uploads\/2019\/08\/Cody-Bender.jpg\" alt=\"\" class=\"wp-image-139\"\/><figcaption>Cody Bender, Chief Product Officer at Campaign Monitor<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cody Bender further\nstated, \u201c<em>We have continued to see email\nmarketing evolve in terms of the levels of personalization and automation\nutilized in campaigns. While marketers have been talking about personalization\nfor some time, the ways in which it\u2019s being applied have significantly\nadvanced.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Instead of simply using a subscriber\u2019s first name in an\nemail to create familiarity, we see our customers personalizing imagery, copy,\nand format by using what they know about customers\u2019 interests, behavior, and\nengagement.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We\u2019re also seeing a steady increase in the number of\ncustomers adopting automation, which in our opinion is a smart move for any\nbusiness, but especially the ones feeling tight on time. Putting the time in on\nthe front end to build automations that trigger and customize email campaigns,\nnot only saves time in the long-term, but also is a key to driving more\nrevenue. Simple but popular forms of these automated emails come in the form of\nwelcome emails and birthday emails.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In regards to the future of email, I\u2019m sure we\u2019ll continue\nto see the popularity of both personalization and automation continue to rise.\nThis is especially true as we see consumers now expecting more personalized\nexperiences with brands, and as businesses continue to realize just how\nvaluable those personalized experiences can be for them. I also believe that\nwhile we continue to see new technology and marketing channels come and go, the\nconsistency and persistence of email as a marketing channel will add to its\nalready substantial value. This point of view is further solidified as we see\nmarketing channels such as social media in the spotlight for data concerns<\/em>.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Companies Use App Store Apps Offered by Campaign Monitor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from the regular\nweb app that you can access from the official Campaign Monitor website, you can\nalso access their service via mobile apps. These apps are available in the App\nStore, which you can download and sync your data with the main web platform. This\nservice is aimed to be used by businesses that have different, unique needs.\nSo, customization is important for those businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mobile apps that\nyou can download from the App Store are designed to simplify the integration\nprocess to fulfill your specific needs in email marketing. This includes\nintegrations with other popular third-party apps like Salesforce to further\nmanage your online promotion and organize your overall campaign more easily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the subject of\nCampaign Monitor App Store apps, Cody Bender said, \u201c<em>The App Store allows organizations to use pre-built integrations to\nfurther customize Campaign Monitor\u2019s platform, so it is able to meet their\nunique needs. For example, one of our more popular integrations is with\nSalesforce. When our customers combine the power of Campaign Monitor with\nSalesforce they are able to send targeted campaigns to the contacts they\nalready have in Salesforce, while having access to a more transparent way to\nsee email marketing\u2019s impact on pipeline. We currently offer hundreds of apps\nand integrations and are always looking for new additions to improve our\ncustomer\u2019s email strategies.<\/em>\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Biggest Challenges of Email Marketing Today<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For most online businesses nowadays, email marketing promotion remains one of the best online promotion strategies that they can utilize to ensure a high conversion rate. You might be able to use other methods of online promotion, but you might need to spend lots of money in order to gain a sizable result. With email marketing, you can minimize your cost of online promotion while maximizing your ROI at the same time. As a bonus, email-based promotion also gives you an effective way to turn your audience into loyal customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ebool.com\/hub\/wp-content\/uploads\/2019\/08\/CM-Email-Marketing.png\" alt=\"\" class=\"wp-image-140\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the case of\nbuilding your brand, email marketing helps you build a personal connection with\nyour audience, which can result in a higher brand loyalty, and thus, you can\nbuild a strong brand this way. However, the biggest challenge that businesses\nmust face when it comes to email marketing is how they can collect data about\ntheir performance. Accurate and detailed insights are needed to gauge the\nperformance of your email-based promotion and ensure the best result for your\ncampaign. This is the main challenge that Campaign Monitor is trying to\novercome. By focusing on providing the best performance data for your\nemail-based campaign promotion, you can adjust your campaign over time to get\neven better results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding this topic,\nCody Bender said, \u201c<em>One of the first\nthings that comes to mind is both a challenge and an advantage: data. Data is\nan extremely valuable thing to have for email marketing campaigns, so there are\nmany advantages that come along with it, such as the ability to\nhyper-personalize emails to provide subscribers with one-on-one experiences.\nAlongside the advantages of data are also the challenges, including new data\nprivacy legislation and the act of responsibility using and storing data. While\nnew data privacy legislation has had a positive impact, it has included the\nchallenges of becoming compliant to newly introduced laws.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Another advantage is the development of email automation.\nIt has allowed organizations and marketing departments of all sizes to truly\nharness the power of email by giving them the tools to save time while\nproviding a first-class experience for their subscribers. One important thing\nto avoid with automation is the mentality to \u2018set it and forget it\u2019. Marketers\nshould ensure to refresh the automated series they have set up at least every\nsix months, if not every quarter<\/em>.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign Monitor as a Trusted Platform that Brings the New Generation of Email Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Concluding our review,\nCody Baker said in regard to the number of customers that this platform has\ntoday, \u201c<em>Campaign Monitor currently has\n250,000 customers globally.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an email marketing\nplatform that has been around since 2004, Campaign Monitor is dedicated in\nhelping businesses and marketers to build a better and more meaningful\nconnection with their audience. Aside from that, the platform is designed to\nprovide the necessary tools to measure their progress and performance,\nproviding the best insights that they can use to improve the campaign quality\nand results. Over the years, this platform has grown to be one of the leading\nemail marketing services used by millions of marketers and hundreds of thousands\nof businesses, which is the reason why many users trusted it and used it as\ntheir regular online promotion tool.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For an online business, just having an email marketing system in place is not enough. Nor is it enough to send your email subscribers some messages regularly. <\/p>\n","protected":false},"author":1,"featured_media":140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With 250k customers Globally, How Campaign Monitor Sails Through The New Generation of Email Marketing - eBoolHub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ebool.com\/hub\/250k-customers-globally-campaign-monitor-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With 250k customers Globally, How Campaign Monitor Sails Through The New Generation of Email Marketing - eBoolHub\" \/>\n<meta property=\"og:description\" content=\"For an online business, just having an email marketing system in place is not enough. 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