{"id":207,"date":"2019-10-10T07:22:00","date_gmt":"2019-10-10T07:22:00","guid":{"rendered":"https:\/\/hub.pfind.com\/?p=207"},"modified":"2025-05-12T08:45:21","modified_gmt":"2025-05-12T12:45:21","slug":"meclabs-proven-behavioral-research-science","status":"publish","type":"post","link":"https:\/\/www.ebool.com\/hub\/meclabs-proven-behavioral-research-science\/","title":{"rendered":"MECLABS Helps Determine &#8216;How People Choose to Buy Your Products&#8217; with the Proven Behavioral Research Science"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Summary<\/strong>: With endless products being presented in front of people every single day, it is becoming more and more difficult for them to choose which one to buy. This is why many online businesses rely on various types of research to determine whether people want to buy their products or not. On top of that, extensive research is also important to formulate the best landing page and marketing materials that can give the highest conversion rate for their products. MECLABS is one of the established institutes in this field. It has been helping businesses determine why and how people choose to buy their products for more than 15 years.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays, behavioral\nresearch technology is becoming more and more in demand because it can help\nbusinesses and other institutions determine how people make various decisions.\nFor online businesses, it is important for them to know how their audience\ndecides to purchase their products, or perhaps how they decide to choose other\nproducts. This is essential information that any business needs to uncover if\nthey want to win in the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With various different\nproducts being presented endlessly to the audience, it will be very important\nfor businesses to make their products stand out from the crowd. This is the\nfirst step to allow customers to notice their products in the middle of\ncountless other products being presented to them on a daily basis. And you\ncan\u2019t just do this based on guesswork. You need the proper research that will give\nyou real insights about how these people react to your marketing messages and\nhow it can influence them to make a purchasing decision.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/www.ebool.com\/hub\/wp-content\/uploads\/2019\/10\/meclabs-logo-300x108.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">MECLABS has been working for more than 15 years in this field, helping various businesses and other organizations determine what makes people make a certain decision. For online businesses, it is getting more important nowadays, as there are countless of competing products and websites people can find online in just a single click. With the leading technology in behavioral research, MECLABS has all the necessary tools ready for online businesses to help gain more insights about their audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have interviewed MECLABS\nInstitute\u2019s CEO, <strong>Flint McGlaughlin<\/strong>,\nto explain to us more about MECLABS and how it can help businesses achieve\ntheir goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The\nBackground History of MECLABS Institute<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MECLABS Institute was\nstarted around 30 years ago as a behavior research laboratory that aimed to use\nthe internet as a platform to conduct certain behavioral experiments. This was\nbefore the formation of MECLABS as an established online research laboratory in\n2000. At the time, Flint McGlaughlin was trying to find the reason why people\nwould say yes to a product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firstly, the method for\ngetting the answer to this question was to ask many people which option they\nwould say yes to from several options presented to them. Flint McGlaughlin\nexplained, <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAlmost 30 years ago, we developed the\nfirst behavior research laboratory to leverage the internet as an experimental\nplatform. I\u2019ve been researching one single question for all of these years: why\ndo people say yes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given a set of options, why and how do\npeople select one option over the other? We have thus far tested approximately\n20,000+ treatments and built the largest library in the world of such\nexperiments.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this time, more\nthan 20,000 treatments have been done, and it has made McGlaughlin\u2019s behavioral\nresearch laboratory to have the largest library in the world for this type of\ntreatment. However, the team at the laboratory was mostly amazed at the results\nof the treatments, and despite still needing to learn many things, it became\nclearer to them that there was a cognitive connection that makes people say yes\nto certain things, even though it might only be on the subconscious level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthering this\nresearch and understanding the key behind this cognitive connection would then\nbecome very important for businesses, since it would help them to increase conversion\nrates for their products, and thus increase more revenue. Flint McGlaughlin\nfurther explained,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s embarrassing how much we still have\nto learn. But, it grows clearer and clearer that there\u2019s a cognitive\ncalculation \u2013 even if at a subconscious level \u2013 that yields a \u201cyes\u201d or a \u201cno.\u201d\nUnderstanding how to influence the positive and negative factors that weigh in\nthat calculation is the key to driving a higher \u201cyes\u201d rate, which is to say a\nhigher conversion, which is to say a higher revenue.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Some Common\nMistakes Online Businesses Make When It Comes to Conversion Rate Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion rate optimization is very important for any business, because when you do it right, you will get a profit increase from your products. But, optimizing your conversion rate is no easy feat. Most businesses are making mistakes in this field, and therefore they are spending too much money on something that doesn\u2019t give them good results for their marketing promotion.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ebool.com\/hub\/wp-content\/uploads\/2019\/10\/Improve-Conversions.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">One mistake that most\nbusinesses make when it comes to conversion rate optimization is testing good\nideas. This is generally something that you will do as the first step in\nconversion rate optimization, but oftentimes, it won\u2019t give you any good\nresults at all. This is because it doesn\u2019t produce the right learning for your\nbusiness. What you should aim, instead, is to build a right learning by testing\nvarious hypotheses that give you better insight about your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trying to learn about\nyour customers might at first lift or lower your conversion rate, but it is\nnecessary in order for you to be able to understand their minds. Once you\nunderstand them, it will be easier for you to give what they want, and you will\nnaturally increase your conversion rate. Flint McGlaughlin explained more about\nconversion rate optimization:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe number one mistake in conversion\noptimization is testing good ideas. Let me clarify: a few good ideas cobbled\ntogether in a test may produce a lift, or not, but it never produces the right\nlearning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We should be testing holistic variable\nclusters; we should be testing hypotheses that yield a learning, whether the\nconversion rate goes up or down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to get a lift instead of\ngetting a learning, but the only way to maximize conversion is to get a\nlearning so insightful that you\u2019re able to model your customer\u2019s mind.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Online\nand In-Person Training Programs from MECLABS<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.ebool.com\/hub\/wp-content\/uploads\/2019\/10\/Quick-Win-Intensive.png\" alt=\"\"\/><figcaption>Meet MECLABS scientists with Quick Win Intensive<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To cater to the needs of businesses studying their customers and optimizing their conversion rate, MECLABS Institute offers two types of training programs they can take. These are online and in-person training programs. These training programs are designed to provide relevant help for various types of organizations, including small and medium businesses, enterprises, and funded ventures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MECLABS Institute\nalso offers something called a Quick Win Intensive, which is a program that can\nhelp businesses get the conversion rate increase they need in the most\nefficient way. Flint McGlaughlin explained about the online and in-person\ntraining programs offered by MECLABS Institute,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have a community of people on our\nlist in social media and visiting our sites of around 1.2-1.5 million. Some of\nthese are SMBs, some of these are funded ventures, and some of these are major\nenterprises. We create a research portfolio designed to provide relevant help\nfor each of these types of organizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most popular thing we do is called a\nQuick Win Intensive. It\u2019s the fastest way to get a significant conversion\nlift.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Trends\nof Using Videos for Better User Experience and Conversion Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays, video\ncontent is becoming more popular than ever. People love to watch videos and\nshare their own video content with others. Of course, companies are also using\nvideo content to market their products in platforms like YouTube and others.\nCan video truly help businesses increase their conversion rate? The answer is\nthat video should be used in synergy with your web content. It should never\nreplace your web content, as videos can\u2019t replace the proper narrative of your\nmarketing message. As Flint McGlaughlin explained,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don\u2019t pay as much attention to the\ntrend as I do to the results. Beware of using video in place of content. Video should\nsupport the content, but not replace the proper narrative. Beware of using too\nmuch declaration, and not enough explanation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While video is a\npowerful way to help you increase the conversion rate of your products, it\ndoesn\u2019t mean that you can solely use it for the benefit of your product\npromotion. Again, what makes people say yes to your product includes the way\nyou engage with them in a dynamic conversation. So, while videos are great to\nsupport you in creating such a dynamic conversation with your audience, you\ncan\u2019t use it solely to make people buy from you. Further, Flint McGlaughlin\nexplained about why this is so,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVideo is a powerful way to increase your\nconversion rate, but you need to understand how to engage people in a dynamic conversation,\nand you cannot let video do that for you by itself.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.ebool.com\/hub\/wp-content\/uploads\/2019\/10\/Flint.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">However, there is something important that needs to be pointed out when it comes to how you can determine people\u2019s choices and increase the conversion rate for your products by using videos. This has to do with the results of the more than 20,000 treatment tests that have been conducted by MECLABS Institute. Of course, there would be some exceptions there, but in general, this is the way you can increase the conversion rate by using videos for your marketing messages. Lastly, Flint McGlaughlin explained to us about this, concluding our interview,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOne more point: There are exceptions to\neverything I\u2019ve said in this interview, but I\u2019m speaking about high probability\nbased on our 20,000+ treatment tests.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary: With endless products being presented in front of people every single day, it is becoming more and more difficult for them to choose&hellip;<\/p>\n","protected":false},"author":2,"featured_media":211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MECLABS Helps Determine &#039;How People Choose to Buy Your Products&#039; 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