{"id":224,"date":"2019-10-31T11:08:32","date_gmt":"2019-10-31T11:08:32","guid":{"rendered":"https:\/\/hub.pfind.com\/?p=224"},"modified":"2025-05-12T08:45:21","modified_gmt":"2025-05-12T12:45:21","slug":"muck-rack-the-pr-software-to-enhance-public-relations","status":"publish","type":"post","link":"https:\/\/www.ebool.com\/hub\/muck-rack-the-pr-software-to-enhance-public-relations\/","title":{"rendered":"Muck Rack \u2013 The PR Software Any Company Should Have to Enhance Their Public Relations"},"content":{"rendered":"\n

Summary<\/strong>: Nowadays, having a good and positive online presence is essential for any company to succeed. With the high-speed information transfer via social media and other online channels, any company can be brought to ruin just by destroying their good reputation. That\u2019s why companies are constantly in need to employ good public relation (PR) strategies in order to stay ahead in their game. This is where Muck Rack becomes important, as it provides companies with the necessary PR software that they need to enhance their public relations and boost their online reputation.<\/p><\/blockquote>\n\n\n\n

Building a good\nreputation is one of the most important things a company needs to do in order\nto succeed in their business. No matter what industry you are in, if you want\nto keep your customers loyal to your business, you need to know how to keep a\ngood reputation for your company. This is because having a good reputation can\nmake it easier for your business to attract more customers as well as retain\nthem.<\/p>\n\n\n\n

Nowadays, with the\nprominent social media platforms and various channels in which the people can\nbroadcast or share with others about your products and services, it is\nimportant to maintain a good quality of what you are offering to your\ncustomers. This is because any news, whether good or bad, can get spread easily\non the internet, and it can affect your business reputation instantly. This is\nwhy keeping a good relationship with your customers is a very important thing\nto do, making sure that your customers feel satisfied with the products and\nservices that they have purchased from your company.<\/p>\n\n\n\n

One of the best ways for\nyour company to keep a good relationship with your customers is to have a good\npublic relation strategy for your business. With a good PR software, everything\ncan be done automatically, from finding good journalists for your business to\nmonitoring the news related to your business. Muck Rack is the software that\nyou need to get things done when it comes to building a good public relation\nfor your company. We have interviewed Emma<\/strong>\nfrom Muck Rack to let us know about this PR software and what it can do for\nyour business.<\/p>\n\n\n\n

The Little Background History of Muck Rack<\/h3>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

The start of Muck Rack\nas a company has many things to do with Twitter in its early stage. Back when\nit was still called twttr.com, the CEO of Muck Rack (Greg Galant) was one of\nthe few people who used this social media platform for the first time. Back\nthen, Twitter was still not a thing, but the CEO of Muck Rack saw something big\nhappening on this new social media platform. He found out that Twitter can be a\nstrong social media platform that has the power to make any news viral in a\nshort period.<\/p>\n\n\n\n

On top of that, the\nfirst few people (the pioneers) who used this platform for the first time were\nmostly journalists that were trying to get the news about various things spread\nover the internet. Back then, Twitter was the platform where journalists from various\nplaces joined together to share various news that they have. Greg Galant paid\nattention to this fact, and it sparked an idea in his mind to create Muck Rack,\nthe company that provides PR software for businesses to help them find the\nright journalists for their public relation jobs. Emma explained the history of\nMuck Rack as a company in this way,<\/p>\n\n\n\n

\u201cOur co-founders were early pioneers on Twitter. Our CEO, Greg Galant, signed up for Twitter back before Twitter could afford the vowels when it was just \u201ctwttr.com.\u201d and ended up with @Gregory<\/p>\n\n\n\n

Greg saw that there was great stuff\nhappening on Twitter, but it was hard to know what was worth paying attention\nto. That led to the idea for the Shorty Awards, the first award show that let\nanyone vote with a tweet and it went viral within 24 hours becoming the top\ntrending term on Twitter.<\/p>\n\n\n\n

What really struck Greg was that\njournalists were on social before anyone else – using it to figure out who to\nwrite about, find sources and to promote their stories. And yet, there was no\nway to find all the journalists on social. We launched Muck Rack originally in\n2009 as a site where you could see all the journalists in one place and\ncategorize by what publication they wrote for. It became extremely popular with\njournalists and we quickly had over 10,000 journalists sign up and countless\nmedia organizations reach out to get their journalists listed.\u201d<\/p>\n\n\n\n

The\nFormation of Muck Rack as a PR Software Platform<\/h3>\n\n\n\n

When the idea of helping businesses find PR journalists for their companies finally found its way to its realization, this is where the first version of Muck Rack was released to the public. At first, it was just a simple free tool that helped businesses find the right journalists for their PR jobs using Twitter as the main platform of reference. It was used as a free tool for several years by various PR departments from various businesses, and at the time, the feedback was excellent.<\/p>\n\n\n\n

\"\"
Muck Rack HQ (New York, NY)<\/figcaption><\/figure><\/div>\n\n\n\n

Thus, in the year\n2011, Muck Rack was finally got released for real; this time as a full platform\nthat helps companies find the right PR journalists for their business. This\nplatform has helped many companies ever since. It is the platform that\ncontinues on growing even until today, being used by big companies around the\nworld. It now has various features that help smoothen the PR work for these\ncompanies. Emma further explained about the history of Muck Rack,<\/p>\n\n\n\n

\u201cOver the next few years, many PR people\ntold us that it was a great tool to figure out which journalists to pitch. We\nrealized we can give this great free service to journalists and also develop a\nplatform for the PR people to figure out who’s the right journalists to pitch\nand then provide a whole software platform do to better PR following that.<\/p>\n\n\n\n

In 2011, we relaunched it as a full platform\nfor PR folks to find the right journalists as well as, monitor the news, build\nreports, pitch the media, collaborate and more. We\u2019ve been growing quick since\nthen and are proud to have customers including Under Armour, Taco Bell, Pfizer,\nGolin, Chobani and Penguin Random.\u201d<\/p>\n\n\n\n

Some Common\nChallenges Faced by Businesses When It Comes to Online PR<\/h3>\n\n\n\n

When it comes to\nonline PR or communications, businesses face different challenges when compared\nto the situation in the past. In the past, you might be able to find some good\njournalists, and they might be willing to cooperate most of the time. Nowadays,\nthe good journalists are becoming scarce because their voices are outnumbered\nby the voices of the people crowding the social media platforms. This makes it\nharder for businesses to find them and reach out to them. <\/p>\n\n\n\n

Even though, say, you\nmight be able to find some good journalists, chances are they have already\nreceived some similar offers made by other PR professionals out there. So, your\noffer might not be accepted by them for some reasons. This also means that it\nwould be quite difficult for you to connect with them on a long-term basis.\nAside from that, there are other challenges that businesses need to face on a\nregular basis regarding their online public relations or communications. Emma\nexplained about these challenges in detail,<\/p>\n\n\n\n

\u201cThe media landscape has changed\ndrastically over the past decade. Today, the definition of journalism is in\nflux and PR pros outnumber journalists 6 to 1. That means the ever-decreasing\nnumber of PR pros trying to reach (i.e. the media) is being bombarded with\npitches, decreasing the chances of cutting through the noise. And\nunfortunately, because many pitches aren\u2019t customized for a specific writer,\nsome journalists reject 95 percent of the pitches they receive on a weekly\nbasis — making PR pros jobs increasingly difficult.<\/p>\n\n\n\n

Aside from making an impact with the\nmedia, many PR pros and teams face challenges with inefficiency. Some of these\ncosts include, manual tasks and data entry, inaccurate information and poorly\ntarget distribution, imprecise or cumbersome measurement and difficulty\ncollaborating and managing relationships.\u201d<\/p>\n\n\n\n

How\nJournalists Can Use Muck Rack for Their PR Advantage<\/h3>\n\n\n\n

Muck Rack is a PR\nsoftware that is not only designed for businesses to help them connect with the\nright journalists for their public relation strategy, but it is also designed\nto help journalists connect with the companies that they prefer. This software\nallows journalists to add profiles and portfolio so that they can present the\nlist of their past work to their potential partners. They can also add various information\nas they prefer and let the companies know how they would like to be pitched.<\/p>\n\n\n\n

Not only that, the\njournalist profile information on Muck Rack also makes it easy for the\njournalists to browse all the work that they have done, no matter where they have\npublished them. It also makes it easy for the companies to see all the work of\ntheir potential PR partners in a single dashboard. Moreover, the journalist\nprofile page can be updated automatically as they publish more news in various\nonline channels. Emma explained about the advantage that the journalists can\nget from using Muck Rack,<\/p>\n\n\n\n

\u201cMuck Rack is also the solution of choice\nfor journalists, who use their free, automatically updated portfolios to\nshowcase their work and to provide information about what stories they\u2019re\nlooking for, their personal interests and how they prefer to be pitched.<\/p>\n\n\n\n

Muck Rack\u2019s technology and editorial team\nwork behind the scenes to automatically create and update their page for them,\njournalists don\u2019t have to lift a finger to maintain a current and\nprofessionally designed online portfolio of everything they\u2019ve written,\nregardless of where it\u2019s been published. Their clips, outlets and social media\nprofiles are automatically compiled and regularly updated, providing one-stop\naccess to all of their active links. With full text backups and our lightning\nfast text search, it\u2019s never been easier to browse their entire body of work.\u201d<\/p>\n\n\n\n

How Muck\nRack Helps Companies Reach Out to Media Outlets and Influencers<\/h3>\n\n\n\n

Muck Rack is a PR\nsoftware platform that allows journalists and companies network with each\nother, get connected, and collaborate with each other as a team. It is very\neasy for any companies to reach out to the relevant journalists for their PR\njobs, and it is also the same with the journalists. Journalists can easily\ncheck which companies need their PR jobs done from among hundreds of PR teams from\nvarious big companies. <\/p>\n\n\n\n

Not only providing the\nbasic social media-type of communication tools, Muck Rack also provides various\nuseful features that allow companies to reach out to various media outlets and\ninfluencers from within the platform itself. So, businesses don\u2019t need to use\nany other platform or do it manually with the media outlets or influencers that\nthey want to reach out for their PR communications. To conclude our interview,\nEmma explained about how companies can reach out media outlets and influencers\neasily using this platform,<\/p>\n\n\n\n

\u201cMuck Rack is a public relations software\ndedicated to helping journalists and PR pros do their jobs more effectively.\nHundreds of communications teams at Fortune 500 brands, agencies and\nfast-growing startups use Muck Rack to efficiently find and pitch relevant\njournalists, monitor coverage across media outlets and blogs, social media,\nbroadcast and radio, prove the impact of their work and collaborate better as a\nteam.<\/p>\n\n\n\n

With our intuitive yet powerful media\nsearch engine, teams can quickly discover information on what journalists are\nsharing on social media, search the full text of articles they\u2019ve written and\nlinks they\u2019ve shared, and watch or listen to TV or radio segments they\u2019re\nfeatured in. This makes it super simple to create media lists with the most\nrelevant journalists for any given campaign that they are working on or topic\nthat they’re searching for.<\/p>\n\n\n\n

Forget having to juggle spreadsheets,\nkeep up with reporter moves and changes, or check and recheck the accuracy of\nyour data. Muck Rack\u2019s all-in-one PR platform gives you an easy-to-use single\nsource for database and research, pitching, collaboration and reporting.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Summary: Nowadays, having a good and positive online presence is essential for any company to succeed. 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