SEO Companies

Today, we live in two worlds simultaneously. While one is the actual world, the other is the virtual world. Through various social media and instant messaging apps, we are always connected to several users from around the world.

The search engine usage pattern

We use the internet for several reasons. From banking to shopping, we use the online medium for several activities. And a critical part of our regular online activities is search engines. Be it about looking for a new salon in the neighborhood or a café to have a refreshing cup of coffee; search engines are the place we head to. Search engines have an answer to pretty much everything. All that the user needs to do is enter the search terms and hit on that search button.

What is SEO?

The search engines automatically display a list of web pages matching the search terms, and we can choose to click on the web page of our choice. This seemingly easy process that takes about a fraction of a second has multiple layers to it. There are hundreds of search constraints and rules that go into the formulation of the search algorithm that ultimately results in the displaying of certain search results on the SERP. The race among businesses is to get to that first SERP and, more specifically, to the coveted top five rankings. Their reasons for such a demand are obvious. The pages that rank the highest get the highest number of organic clicks leading to better sales and revenues. The process that helps them get to these rankings is Search Engine Optimization (SEO).

Why should businesses use SEO?

Precisely, Search Engine Optimization (SEO) is a practice used by digital marketing agencies and businesses to optimize the content of their website for better compliance with the guidelines laid out by search engines leading to better rankings on the Search Engine Results Page (SERP). SEO is considered as one of the most effective techniques to increase organic traffic to a website and is used by all major businesses around the world. SEO is often a part of every organization’s digital marketing efforts, and they hire teams both internally and externally to execute it successfully. While the internal teams consist of an organization’s employees working on various parameters of the website, the external teams are hired for more specific purposes.

What do SEO companies and agencies do?

SEO companies work on a variety of aspects related to SEO and ensure that the best SEO practices are put into place. The various elements of SEO include both on-page and off-page optimization. The On-page optimization comprises of components linked to the structure and content of the page while the off-page optimization consists of aspects such as link building. The SEO companies look into various aspects and suggest the best SEO practices. They help organizations to scale their SEO activities across the spectrum and reap rich dividends.

The issues with SEO

SEO is a practice that is very dynamic in nature. The search engine companies alter their search algorithm from time-to-time, making it difficult for SEO companies to game the system. The changes also enable these search engine companies to deliver a much smoother user experience. While such changes are welcome, these, too, prove to be some of the most significant drawbacks of SEO. While search engine companies usually notify the users about changes, they may not always do it. Such anonymity leads the SEO companies into a never-ending guessing game that ultimately costs them as well as their clients heavily. Additionally, the ever-changing nature of search algorithms means that organizations have to continuously invest in SEO companies and agencies, making it a recurring expenditure.

FAQs on SEO Companies

Can I pay the search engine companies for better SERP rankings?

The SEO companies do not accept payments in exchange for high rankings. They however do provide tools and resources that can help the users improve their SEO strategy and achieve higher rankings.

Is it necessary to hire an SEO company for implementing the SEO strategies?

No, there is no such compulsion. The user may choose to do it on their own. However, SEO companies bring with themselves years of experience and expertise that lead to better and faster results.

I have an offline business. Do I need SEO?

SEO is recommended for both online as well as offline businesses. For online businesses, it can act as a significant source of organic traffic, while for offline businesses, it can lead to an increase in walk-in customers at the store.

So are Search Engine Marketing (SEM) and Search Engine Optimization (SEO) the same?

No, they aren't. Search Engine Marketing is a paid search technique, while SEO is an organic search technique. SEM involves keyword research as well as bidding for them, while SEO involves only keyword research.