KWFinder Review


Detailed Reviews

KWFinder is a keyword research tool from Mangools. It is a Slovak company which provides a lot of other tools in the field of SEO research. KWFinder is easy to use and a very effective keyword research tool. It comes along with other tools from Mangools, and they combine to provide a complete SEO suite.


  • It provides data from credible sources.
  • You get multiple ways to do keyword research.
  • One can find longtail keywords with ease.
  • Color-coded data eases the analysis process.
  • Provides just the necessary data.
  • Works equally well for SEO and PPC campaigns.
  • Comes with additional tools which help with rest of SEO techniques.


  • No direct competitor analysis.
  • Tab on the number of keyword results.


Keyword research is an essential facet of SEO. Keywords act as a foundation for content and campaigns on a site. They even help others identify the niche of your website.

Keyword research tools are must-haves for any SEO marketer and individual who wants to get his website in the top tier of search engine results page.

KWFinder is one such application which helps users find the most suitable keywords. They claim to be effective in finding longtail keywords and assist in activities other than keyword research as well.

This review will be all about using this tool to its full potential. We will see if it stays true to its claim and does all the tasks that it promised.

KWFinder comes along with some other tools which one may need once they have a keyword collection or to find out keyword sources. We have briefly discussed these additional tools to find out how they aid KWFinder.

This review is more than about the features and abilities of KWFinder. We will briefly touch some areas of SEO and keyword research as well.

Their data source and its credibility

So, you or your client has a website, and you want to take it to the top ranks of search results to bring in more traffic.

It requires you to include such content (or keywords to be exact) on webpages which have a higher search frequency on the internet.

There will be other factors too when you look for a keyword, but we will discuss them in later sections of this review.

In order to find such keywords, you will get the services of a keyword research tool. This tool will give you some data regarding various keywords, and your future content strategies will be based on stats shown by this tool.

This data will be the foundation of most of the content on your site, and therefore, its credibility is critical to your success.

One can get an idea about the reliability of this by tracing it back to its sources. KWFinder claims to get its data from a lot of sources with Google being one of the most significant contributors. Other sources of data include Moz and Majestic, which make up for quality data sources as well.

Google enjoys a monopoly over online searches in most parts of the world. Their continuous efforts to find the most relevant results for what a person is looking for has also got a role to play in their success.

However, Google is quite secretive of data they collect and regulate. Therefore, you may find differences in results when you compare them on Google Keyword Planner and KWFinder.

One primary reason for these differences, according to KWFinder, is because Google sometimes merges results of other closely related keywords into actual results. It leads to Google showing a higher volume of searches than actual volume for that keyword.

KWFinder claims that it does not merge results this way, and therefore, sometimes Google Keyword Planner may show higher search volume as compared to what KWFinder might be displaying.

The general perception goes with KWFinder as well. Most people who have used this tool are satisfied with the quality of the data they got.

We cannot lay enough emphasis on correctness of data based on which you will spend your resources. Correct data will always take you in the right direction.

It is far better than relying on some incorrect data and making massive investments based on it to find that it did more harm than good to your website.

We found data provided by KWFinder reliable enough to be able to prepare future strategies based on it.

Choose the way you want to find keywords

This tool comes with a simple search bar with a few filters for you to start finding keywords which can take your website in the top pages of search results.

They allow you to try one of the three approaches available for keyword research. The first one is ‘Suggestions,’ and it is similar to how most keyword research tools function.

It will show you various keywords which have some relevance to the one you entered. There will not be any notable trend in all the displayed keywords other than their similar significance.

The second approach is ‘Autocomplete.’ Under this option, they will try to complete the words you type in or convert them into phrases. We found this option especially useful for finding longtail keywords.

However, there is one possible downside of using this feature. Sometimes, your entered keyword will be completed in such a way that the word formed will have a different meaning.

For example, if you type in the keyword ‘tea,’ the results will include all sorts of irrelevant words such as team, teacher, tear, etc. It does nothing but add a lot of redundancy in results and may even be annoying for some users.

We suggest users stay away from using small one-word keywords when using the ‘Autocomplete’ feature. In general, it will not be an issue when using longer words or group of words.

The third approach is ‘Questions.’ As the name suggests, it will help you find all keyword questions based on the keyword. This feature can be particularly useful when you are trying to find a new topic for a blog or an article.

Users generally ask questions from search engines. Hence, having queries as keywords may help you experience a significant increase in traffic on your website.

If your business serves customer locally, then global trends may not matter much to you. We all know how one keyword may have a lot of popularity in one part of the world while people may have not even heard of it in some other regions.

There is a region filter, where you can choose countries and get keyword recommendations according to the local trends. Small and local businesses may find this filter quite useful.

One can include language filter as well. It is again a useful feature to get results from one specific part of the world.

If your country was not available in the region filter, then you may be able to filter results by the local language of your country. It will have almost the same effect as a region filter.

So, choose how you want to approach keyword research, choose appropriate region and language, and get keyword recommendations most suited to your needs.

KWFinder allows its users to import keywords in bulk and analyze them together on this platform. They allow you to import .csv files, .txt files, and there is always an option of manually entering a lot of them.

The results page, in this case, will show stats only for the imported keywords and other related keywords will not be included in the results.

Keyword results and metrics

Once you enter a keyword along with required filters, you will reach the results page. It will have keyword suggestions with their parameters on one side and google trends graph along with the top pages on search engine results on another side of the page.


The number of suggested keywords will depend upon your subscription plan. KWFinder limits keyword suggestions according to plan, and one needs to pay more to get more recommendations.

Let us briefly discuss parameters shown against search results.


The first parameter shown against all keywords is a small graph showing trends for that word in the last twelve months. A brief look at this graph will tell you if search trends are on the rise or fall for it.

It is apparent that you should invest in those words which have a stable trend or ones with a rising graph. Keywords with a declining figure may not remain relevant after some time, and if you include them in your SEO plans, you may not get great results.

There are some keywords which may have seasonal trends. For instance, people will want to buy fishing gear during the fishing season and Christmas cards will be searched more around the holiday season.

One needs to be aware of such seasonal trends for keywords and know that even if a trend shows keyword on the rise, it will come back down eventually. And if one of these keywords is going through a low, then maybe an increase is just nearby.

News and events affect search trends as well, and you may not want to make any long term decision based on a sudden spike in trends as it may not last very long.

The graph for trends of a selected keyword is shown in much details on the right side of the page. You get the option to monitor these trends for the last few years and the previous twelve months.


It refers to the average monthly search volume for the keyword in the last few months. KWFinder clearly mentions that it is an average rather than search volume for the last month.

In our opinion, this result can be best used if one keeps things into perspective. Average search volume for a keyword in the last 12 months may not make much sense if you know this stat for only one keyword.

If you compare this number with the number for the same parameter against a different keyword, then you will be able to judge which one may bring more traffic to your website.

Sometimes, users may confuse this number with actual data, or they may find that it does not match with the number available for the same keyword on Google Keyword Planner.

We have already explained how Google may show a higher search volume for the same keyword. We discussed it in the section about sources of this data.

Even though KWFinder is considered a very accurate keyword research tool, we think people should use information about search volume in relation to the volume shown for other keywords.


Having CPC (cost per click) data right next to a keyword will obviously help someone who is doing keyword research for a PPC campaign.

If you are not aware of PPC, then it is the amount you need to pay a search engine if they advertise you higher on the results page, and someone clicks on your advertisement.

We feel that KWFinder should have provided CTR (click through rate) for top results so that one could have got a better idea of how much he may end up spending by including that keyword in the campaign.


PPC has got almost the same relevance as CPC but is a helpful stat even for those who are not so much interested in advertisement side of things. This stat tells you about competitiveness for a keyword for advertising.

However, one can translate this competitiveness for organic rankings as well. If people are willing to bid a lot on some keyword, then it is obvious that there must be a similar competition to get good rankings on organic results for the same keyword as well.

One would look for a lesser number against both PPC and CPC to find a keyword which can be easily used to get better rankings.

It depends on an individual how he interprets and then uses this information regarding PPC and CPC.

Keyword Difficulty

Every keyword research tool has its own version of this stat. Keyword difficulty informs the user about how difficult it will be to rank for a keyword.

It can easily be considered the most important stat, which you need to decide whether you want to use the keyword in your campaign or not.

KWFinder uses stats from various popular sources such as Moz and Majestic to calculate keyword difficulty. They use domain authority and page authority from Moz and use citation flow and trust flow from Majestic.

They have not specified how much weightage is given to each stat. KWFinder uses these stats to calculate LPS (link profile strength) for websites showing up on Google’s first result page for that keyword.

Then they use these LPS values to decide keyword difficulty for a keyword. It is on a 1-100 scale with lower being easier.

Some of the keywords may not have a keyword difficulty stat in the results table. You will need to select those keywords to get the stat for those numbers. It happens because of higher frequency of updates.

The platform allows for sorting and filtering of results based on these metrics. You can sort keyword based on any of these metrics by simply clicking on it. Subsequent clicks reverse the order of appearance of results.

For filters, you can decide upper and lower limits for search volume, PPC, CPC, and keyword difficulty. Then you can choose if you want to include only those results which contain a particular keyword.

There are some words which are generally referred to as ‘negative keywords’ as they do the exact opposite of what you want to achieve by including a keyword in your SEO campaign.

KWFinder allows you to filter out such keywords by providing a filter which will exclude all results containing any specific keyword that you mention in it.

There is a filter to set an upper and lower limit on the number of words you want to include in your search results.

Lastly, you can exclude those keywords which are already present in your saved lists.

Inferring the results

A keyword research tool can only present stats to you. It is then up to you how you leverage this information to get more traffic on a website.

There can be a lot of approaches to go about doing things on a tool like this. Let us consider some of the ways you can use KWFinder to boost up your SEO and PPC campaigns.

Finding longtail keywords

In our journey of exploring different keyword research tools, we have noticed that companies prefer to highlight one feature of their tool, which in general, not advertised so aggressively by others.

For instance, SpyFu puts a lot of emphasis on using information about competitors to get a campaign up and running. WordTracker likes to present themselves as an alternative to Google Keyword Planner by providing data from multiple sources.

It is not as if these tools have just one feature which they highlighted, but they try to use that feature as an identifier for them.

KWFinder has been quite vocal about how one can find longtail keywords on this platform. So, let us use this feature to understand how KWFinder can be utilized for various purposes.

Let us suppose we want to research ‘wireless earphones’ for our campaign. The results will show all kind of keywords around it with stats about various metrics along with them.

If you search for keywords in ‘Question’ mode, most of them will be longtail keywords anyway. If you search in any other manner, then there may not be so many longtail keywords in results.


You can use this filter and eliminate all the results with less than three keywords. Or you can ditch the approach of finding longtail keywords and find the best ones irrespective of their size.

We are not disapproving KWFinder’s theory that longtail keywords are right for SEO campaigns. Most shorter keywords are generally very competitive, and therefore, it's very tough to get top ranks for those keywords.

However, we also know that KWFinder is a good enough tool to find out those rare shorter keywords which don’t have a lot of keyword difficulty.

So, one can arrange results according to increasing keyword difficulty, and find those suggestions which have relatively lesser magnitude for keyword difficulty.

But keyword difficulty is not the only stat available, and others are there for a reason. It may be a possibility that a keyword with lesser difficulty is not competitive because it does not attract a lot of traffic.

You need to keep an eye on search volume for the keyword of your interest. If you want to include that keyword in your PPC campaign, then you will definitely want to refer to PPC and CPC data as well.

It will tell you enough about how much that keyword can cost you when advertising for it.

You can dig a bit deep to get surer about the keyword. You will get SERP analysis for it on the right side of results when you select it.

We will have sections dedicated to SERPWatcher and other tools included with KWFinder. These tools help one make more strategies related to SEO for the website.

Finding better keywords from good keywords

When you find a useful keyword, you can find more relevant keywords around it. There is a button which starts a new search for keywords around the selected one.


You can once again repeat the process of sorting and filtering results based on your requirements. One useful feature of this application is that it automatically saves your filter settings.

So, if you apply limits for metrics and other parameters in the result, it will save them for the session until you modify them.

It allows you to directly apply same filter settings on subsequent search results. You can start research for a keyword that you find useful and the apply filter settings applicable on the last search with just a click.

Finding new, relevant, and easy keywords on KWFinder is similar to falling down a rabbit hole. However, this rabbit hole will only take you up in search rankings.

Save keywords you want to use

This application allows you to save keywords as you discover ones most apt for you. You can create lists for your searches and save your newfound keywords in the list.

When you select keyword(s) for saving, you will have two methods to do it. One is to save them in one of the previously created lists, and the other option is to create a new list for them.


You can then access these saved lists anytime and continue research or proceed with keywords as you want.

Exporting keywords from KWFinder is convenient. You can either export data in CSV file or paste content wherever you want. One needs to remember that exporting data by copying it on the clipboard will export just keywords and no other details.

You can use this information to directly paste it into a PPC campaign or use it for presentations or send it to your clients and colleagues.

Saving keywords in lists in a more natural way to manage multiple projects and campaigns at a time. One can always revert to data for further analysis and monitor any significant fluctuations in its attributes.

Other tools in the package

KWFinder is a good enough keyword research tool. But people generally prefer those tools which help them with other aspects of SEO as well.

People have this issue with KWFinder that it doesn’t do much other than finding new keywords. People love to get more insights, monitoring capabilities, and additional information when it comes to keyword research.

Mangools was quick to address this issue, and they introduced more SEO tools along with KWFinder to help users.

Even though these tools are considered different from KWFinder, one gets better results when all of them are used according to the need. Most keyword research tools would include them as features.

Let us go through these tools briefly and see if Manglools have been able to address the issues raised by their customers.


SERP (Search Engine Results Position) tells about top results appearing for a keyword you search on the search engine. It comes along with data related to those websites and webpages which give a much better idea about what it takes to get into top ranks for a keyword.

SERP is an essential element of SEO as it helps you determine if you can get top rank for a keyword with current attributes for your website. One simply can’t ignore SERP analysis if they want to decide on keywords for their site.

KWFinder shows a preview of SERP analysis along with keyword results to help you out during superficial research for keywords.

When you have filtered out some keywords, you can pass them through SERPChecker to get a better idea of their usability on your site.

You can either expand SERP preview of KWFinder or directly open SERPChecker and type in the keyword. Both methods will open up a detailed report of top results appearing on the search engine for that keyword.


You will come across some new metrics in this section. These attributes are about the performance of a website, and a lot of factors go into consideration for their calculation.

Mangools gets most of this data from reputed sources such as Moz and Majestic. Then they use this information as a base to come up terms which further facilitate analysis of reports.

LPS (Link Profile Strength) is a stat which tries to combine most of the information available in SERP report to tell you if it is easy to rank better then that webpage. It takes stats such as domain authority, page authority, trust flow, citation flow, etc. to determine LPS of a site or a page.

Domain Authority is a stat from Moz which tells how strong of a presence a website has on the internet. They take care of backlinks and other factors before reaching this number.

It is easier for sites with higher domain authority to feature in top pages of search results even for a competitive word. One should be aware of domain authority of their website and select keywords of appropriate difficulty.

If domain authority of your website is 22, and there is site in SERP analysis with domain authority of 20 or 21, then you can try looking for competing for that keyword and getting in top results organically.

But if you find a keyword with low difficulty, yet all sites on SERP page have domain authority significantly higher than yours, then it may be a wise decision to leave that keyword for future and find others.

Domain authority is just one of the stats available on the SERP page. There is plenty more which you can use in different ways.

Mangools likes to color code data, which makes it a lot easier to go through it. All you need to do is try to find rows with most yellow and green cells. These will generally do the trick for you.

They have provided a few more features which make SERPChecker a lot more intuitive. You can see featured snippets and related questions without leaving the tool.

You have the option to get analysis reports separately for results visible on mobile screens and desktops. Everyone knows that site optimization can affect a page’s ranking on a search engine. This filter takes care of this consideration.


They make it easier to compare stats of your site with others by allowing you to add a free-floating row of attributes for your site. You can type in the URL of your site for comparison. It will generate a similar row for your website which you can place anywhere on report.

SERPChecker by Mangools is a useful tool and compliments KWFinder. You can put a lot of your SEO worries to rest by using these two tools in sync.


Once you go through all the necessary hassle of finding keywords and comparing data with other websites, you will include them on your website and in your campaigns.

However, you will still need to constantly monitor if you have added the right keywords and if they are giving results as you expected them to.

SERPWatcher can help you in this case. It will keep you informed you about the performance of your added keywords.

There are multiple ways to add keywords for monitoring in this tool. You will need to add the URL on which you want to monitor these keywords. Then you have options to manually type in keywords, drag and drop them from the device, add the ones saved in your lists, and import CSV files as well.


Once you fill in details and important keywords and the URL, all you need to do is sit back and watch how events unfold on your site for these keywords.

You will need to give it some time before it can show you some concrete data and some actual modifications in rankings.

The left side of SERPWatcher shows keywords you have added for tracking along with information about their ranking status.

You can see current rankings of your site for that keyword, how much has it changed since you started monitoring it, average ranking, estimated visits you can get per month with this rank, etc.


You will be able to change the time frame of this available stat once you have monitored these stats for long enough. You can then separately see the same information just for one past week, one past month, or choose dates yourself.

The right side of SERPWatcher is even more interesting. It is where you will get graphs and charts. These will give you a much better sense of trends.

You can see the biggest gainers and losers. If a keyword is doing well for you, then you may want to pay just a bit more attention to it so that you get in top results.

The ones doing poor may need some change in plans or application, or you may even want to stop spending resources on them.

It will tell you how much traffic you have been able to channel to your site using these keywords and a lot of other similar data.


This tool can be considered the last piece of the puzzle to get a complete SEO research platform. Quality backlinks are vital for the organic growth of a website.

Everyone trying to grow their sites know how difficult it is to find and then convert backlinks, especially when the website has only started.

One of the approaches of finding backlinks is by analyzing your competitors and sites which are doing well in your niche. LinkMiner scans websites you want and digs out valuable backlinks for you.

It will give you information about lots of possible backlinks that you can have on your site. We know getting an inbound link is much harder than merely finding it, but one can do nothing else before finding a possible backlink source.

Scanning backlinks present on a site is as easy as it can get on LinkMiner. You can choose to find all, new, or just the lost links for a domain.


It will then show you the links along with a lot of useful information about both links as well as sites. There will be metrics about the site such as trust flow, citation flow, number of external links from a page, link strength, etc.

You can use these stats in the same way you have been using them for other tools. They will give you an idea about how difficult it can be to get those links, and how much benefit it will bring to your site.

LinkMiner tells if a link is a no-follow or a do-follow type which saves you from investing resources in those which will not give you much in return.

When you click on a link, you will get its preview within LinkMiner’s window only. It will point you to anchor text as well. These subtle features make it so much easier for a user to speed through the analysis process and collect backlink sources.

They have filters to sort these links based on their types. They can be categorized into blogs, q&a, forum, etc. You can save these links for later or export saved ones to include them in your backlinking strategies.


KWFinder went through a lot of criticism as there were no features for direct competitor analysis on this tool. Most keyword research tools allow users to analyze their competitors, and it’s a much easier way to find relevant information for a relatively new website.

One can know about keywords, backlinks, useful topics, PPC and SEO strategies, and a lot more by looking at what competitors or others in the same niche are doing. It saves a lot of time, and the data collected in such a way is tried and tested as others are using it.

SiteProfiler tells you all there is to know about a domain from an SEO perspective. It can be considered as an amalgamation of all the tools we just discussed and much more.

It will not go into details as these specialty tools did, but you will get more than just an overview of a site.

You can add a domain in the search bar, and SiteProfiler will tell you all about it. It divides information into five sections.

The first section is Overview, and it will give you some ranking and placement stats of the domain. This information includes domain authority, page authority, trust flow, citation flow, Alexa rank, Facebook shares, etc.


Mangools derives all this information from other sources such as Moz, Majestic, Alexa, Facebook, etc. This initial information will tell you a bit about the reputation of any site.

The next section is Backlinks. You will get to know about the backlink profile of a domain in this section. It will tell you about the volume by telling you about the number of backlinks on it.


Then it will serve you with some qualitative data as well. It will give you a percentage of do follow links, the ratio of active and inactive links, number of referring domains, etc.

There will be additional information about top performing links and anchor texts as well. This superficial but useful information about backlinks on a site will help you filter sites with a backlink profile worth following.

‘Top content’ section will let you know about topics they are discussing. It can be helpful information for SEO campaigns.


SiteProfiler tells about viewers’ demographic data in the ‘Audiences’ section. You can get a clue about what sort of traffic you can expect if you follow on the lines of this site.

Finally, there is a section called Competitors. It tells about competing domains for the one under observation. You can use this feature to find some more similar sites in your niche.


With SiteProfiler, you will be able to go through domains and their performance stats. This tool brilliantly deals with the criticism of absence of competitor analysis feature.


KWFinder demonstrated all qualities that one would expect from a satisfactory keyword research tool.

The tool is easy to use, and the user interface is intuitive enough to engage users. Features such as multiple filters and color-coded stats facilitate more natural interpretation of data.

They allow one to approach keyword research from three perspectives, which adds up to flexibility. ‘Questions’ and ‘Autocomplete’ methods are specifically helpful if one is looking for longtail keywords.

They provide enough data for both SEO and PPC campaigns. You will get to know how much a keyword will cost you if you include it in a PPC campaign, and how difficult or easy it is to get a top rank organically for that same keyword.

KWFinder has a reputation for providing reliable data as well. You can count on numbers they show with some minor fluctuations. They collect data from some credible sources and don’t hesitate from informing users about these sources.

With the introduction of so many tools in the suite, it has become a complete SEO tool with all features possible. There are tools for purposes ranging from backlink assessment to full-blown competitor analysis.

Even though these tools are different from KWFinder, they come along with it and compliment it very well. It is as if they are all separate features of a single product.

Price is always a big concern when it comes to such tools. However, we never discussed the price aspect of this tool as they keep on changing all the time.

Instead, we focused on features. And after paying close attention to all the features, we can say that KWFinder is a refined tool with nothing much substantial to improve in it.

If we are going to be very picky, then we may say that they could’ve included a direct comparison between multiple competitors and included more information about PPC campaigns of others.

But these are very inconsequential issues, and we have no problems in recommending this product for keyword research. The price keeps on varying just like it does for any other web application. If you are lucky, you may get this fantastic tool at a meager price.

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