Top Agency Analytics Alternatives

Digital marketing agencies have to look after the marketing activities of several clients and hence require a more dynamic, analytics, and reporting tool. The tools generally available in the marketplace are not dynamic enough and offer a limited range of features. They are also not designed to manage various campaigns at once and are hence do not fit the bill for agency usage. Therefore, a specialized solution designed to serve the needs of agencies is desired. This requirement for a personalized tool is fulfilled by Agency Analytics. The company provides an analytics and reporting tool tailor-made for agency usage.

Automated marketing reports

The tool comes with features like automated marketing reports and a custom marketing dashboard. The automated marketing reports allow users to schedule daily, monthly and yearly reports to clients. It also lets the users add personalized comments to the reports for a better understanding of the client. Additionally, the custom marketing dashboard over thirty integrations with tools like Adroll, Active Campaign, and Backlink monitor. The feature also lets users set permission and access controls to allow selective access to the dashboard. 

Custom branding and SEO tools

Apart from these, the tool also offers features like custom branding and SEO tools. The custom branding features allow the users to add a personalized touch to the dashboard and make it more familiar to their clients. Rank tracker, site audit tool, and backlink tracker are some of the tools on offer. The tools help the users in optimizing the off-page and on-page SEO activities of their clients quickly. One of the major features that agencies look for in a reporting tool is the number of integrations on offer. As these agencies use a wide variety of tools, they also require a wide range of integrations.

What makes the tool a perfect package?

And as an agency focussed reporting tool, Agency Analytics fulfills this requirement by offering over forty integrations. This enables the users to easily integrate various tools with dashboard and keep a track of various platforms simultaneously. This results in smoother and better management of client accounts and leads to enhanced user satisfaction. Additionally, the tool also offers options to create several staff accounts and give access to multiple users. The tool can also be used to collaborate with colleagues and assign tasks.