App Annie
App Annie is an app analytics software that helps you to make better decision for your mobile marketing. It features rank history, reviews and feature tracker, App Store Keyword Optimization, download and revenue estimates, app usage estimates, and more. There are four pricing options available: Store Stats, Store Stats Pro, SMB Intelligence, and Enterprise Intelligence.
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App Annie Review and Overview
In the past few years, corporations and businesses around the world have started to exhibit an increased focus on mobile marketing channels. The marketing potential that the channel holds is huge and companies have started to explore ways to exploit this potential. One of the ways of harnessing the potential of the channel is by the use of app data platforms like App Annie. The platform provides data from over 350 connectors making it the largest app data provider.
The three main feature options
The feature options provided by the platform can be broadly classified into three major categories. The first one being intelligence and connectivity and data experience being the second and third. The intelligence features provide market insights that help explore new growth opportunities across new regions and geographies. The insights further help the users get an in-depth understanding of the various app markets and find out new ways to make better use of the medium. The data further assist users in obtaining information about the competitor’s products and use that information to improve their products.
The benefits of a unified view
In plain words, the intelligence features provide insights that help the user gain a competitive edge over peers in the marketplace. The connectivity features provide all the data related to apps. They provide different data points about the app in a single unified view making it possible for the user to gauge the effect of different data points on the app’s performance. The platform is also capable of providing information about different apps from the same publisher in one unified view. Moreover, the data points and the information provided by the platform can be viewed by different team members.
The advantage of accessibility
The data experience features provide priority data access to users giving them a clear advantage over others. Moreover, users can also avail the option of receiving alerts when changes are made to specific apps. Also, the platform offers great interoperability features which make it extremely easy for the user to export data from the platform to a spreadsheet software by the use of a .csv file. Giant corporations like LinkedIn and Pinterest have used App Annie leveraged the power of apps to expand their reach and increase revenues.
