Bizible
Bizible is a B2B marketing platform designed specifically for modern companies to automate their marketing tasks. It collects marketing data from various sources, such as organic SEO, ad networks, website, CRM, and marketing automation software. It offers 5 pricing options: Starter, Track, Optimize, Enterprise, and High Volume, with monthly payment.
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Bizible Review and Overview
Bizible is a platform by Marketo that focuses on providing its customers with the best business marketing solutions in a digital and easy-to-use form. It involves several tools that are designed to help the marketer monitor and manage every step of the marketing process, starting from accounts to meetings and discussion.
Bizible only uses the most cutting-edge technology available in the market, which is cloud computing and machine learning, to fuel important business decisions with lots and lots of actionable insights coming from a large variety of reliable data sources. With effective integration with nearly all kinds of digital marketing channels, Bizible has proven to be the definitive B2B marketing and decision-making solution.
Planning smartly with machine-learning-based decisions
Bizible allows marketers to analyze data that is coming from every digital advertisement platform that their company might have employed for their promotional activities. These data are analyzed by the cloud-based analytics engine to quickly produce information that can be then used for producing insights.
The insight production part is also automated by the use of an extremely versatile machine learning engine. These insights are arranged in an easily readable form for inspection by the marketing officer and can be used to plan future campaigns easily. Also, an interesting feature is that certain simulations can be run based on the gained insight to predict the future efficiency and ROI of that campaign or campaigns working on a similar model.
Predictive analysis and integrations with multiple 3rd-party solutions
Bizible, like said before, is very good with predictions due to its advanced machine-learning engine, which can keep multiple factors in its account before producing an insight. This data can be used for A/B testing, gauging marketing strategies and predicting the right strategy at the right time based on the latest market trends. The platform can also be easily integrated with third-party software like Salesforce for reporting, accounting, and end-to-end attributions.
