Datorama
Datorama is a software platform that makes use of Artificial Intelligence to integrate all the needs of a marketing strategy in one place. It helps marketers in keeping the data related to different marketing channels at a single place for easy access. It helps them in making smart marketing decisions.
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Datorama Review and Overview
Marketing is the need of the hour. Every product or service requires marketing so that it could reach people. Datorama helps in managing all the marketing activities.
Data Integration
Datorama consists of a data integration engine that helps marketers in integrating the right data and information. It provides services for integration and modeling. It helps you to connect all the tools and reports in one place. It contains APIs and databases that acts as a library for marketing. You can make a choice from this pool of APIs and automate the marketing process. It allows you to connect any data source to these APIs. It helps in unifying your data for better management and access. It also provides you with domain and knowledge about media.
The Analysis Engine
The Insights Engine of this software provides you reports for the purpose of analyzing the performance of your marketing campaigns. You can monitor the data cycle at different stages of analysis. These reports help you in optimizing the performance of your marketing strategies. The dashboard of this software contains the calculations needed to manage the marketing process. It displays the key point indicators. It provides the cross-channel visualization of the campaigns. It provides you with an automatic analysis and discovery tool.
The Activation Engine
This engine helps in connecting the right information to the right people. It helps in monitoring your goals and automating the workflows. It is capable of automating the budgets allotted across all the social media channels. It tracks the performance in real-time. The dashboard has the facility of chat and share feature by using which the team members can communicate and share their ideas and feedback.
The Datorama Marketplace
It enables you to find apps and also allows you to test those apps with the help of demos. The installation of these apps requires a very small amount of time. You can add your data sources to them. The apps available in this marketplace gets approval from the experts. It contains app like the lead generation app, Facebook Ads app, Social Intelligence app, and many more.
