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Customer engagement is of paramount importance to the business, as it is this only which allows a company to increase its count of customers. Using dotdigital, companies can utilize multiple digital channels to attract potential customers and keep them engaged, all while collecting the necessary data about them, generating demographical insights and performing specific operations depending upon the insights. It is cloud-based in nature and is fueled mostly by integrations with various commonly used enterprise channels for the data collection. Several large companies use this solution to increase their customer engagement factor and turn simple visits into life-long business partnerships. Channels that it uses include emails, SMS, mobile, social networks and more. With dotdigital, supercharging marketing and engagement performance becomes a breeze and every company can hit the goals it is aiming for.

Multiple emailing capabilities to enhance marketing performance

Using dotdigital, companies can easily interact with customers through several digital channels and can produce messages in an engaging form. For example, powerful, automated and fully-customizable email marketing campaigns can be created using the system. Its fast operation is supported by its drag-and-drop newsletter and email builder, which can produce outstanding results.

Automated marketing for sure shot results

Users of the dotdigital platform can optimize their marketing performance through automation of their marketing channels. For this, dotdigital provides a whole toolset. Additionally, users can select one of the pre-built templates for on-the-go automation. Another way of automation includes triggered email or SMS responses to a customer’s actions in a company-designated area.

Analytics and engagement intertwined using dotdigital

dotdigital provides companies with ample opportunity to understand their visitor’s concerns and improve their service, transforming them into customers in the process. For this, companies can create attractive landing pages, forms, and surveys. The data collected from these sources can then be used to identify the key demographics and segregate customers into groups. Additionally, dotdigital can also capture data from campaigns, which enables the organization to see its impact on their popularity.