Top OWOX Alternatives

Advertisements are carried out on various platforms to increase the reachability of products among people. At the same time, the information generated from these websites is dispersive. Only when handled expertly, it converts these data into profitable insights. Analyzing the effect of each campaign ensures investing in the right way. OWOX is an all in one solution for all the needs mentioned above.  It also performs mundane works like logging files to CRM software and helps employees concentrate on high-level jobs.

Convergence of data

OWOX BI gathers information from social accounts and advertising sites. They are put together in Google Analytics and Google BigQuery to present the dark data in a structured format. It plots graphs to increase the transparency of performance. So, ads that bring more revenue is highly concentrated. The customer details are extracted from sites and stored in BigQuery. OWOX records actions on each step, not merely the last click in the promotion process.

Streamline the updation

OWOX automates the process of extraction of information and converting it into reports. The mismatch in real sales and cost calculated is avoided by coordinating Google Analytics and any CRM software.  Once in 21 days, the updates are converted into reports without the need for manual operations. Programming skills are not necessary to perform analysis. OWOX provides customized templates to create stories with ease. The cost in sites is auto-converted into the currency used in Google Analytics and also calculates VAT if required. UTM tags are checked for errors regularly.

Facts to forecasts

The last six months' results are uploaded to calculate the predictions of the results in the future. These forecasts are derived based on artificial intelligence. It visualizes the loopholes in the current marketing plan and eliminates it.  It does employee-based performance analysis, which gives insights on each employees’ performance. OWOX integrates with the Google analysis tool, so there is no waste of time in learning a new procedure. It controls the accessibility of files by the administrator, preventing misuse of it.