Taboola
Leveraging over 17 years of data, this platform delivers targeted ads using unique signals from deep publisher integrations. With diverse inventory including social creatives and vertical videos, it enables effortless adaptation of existing assets. Users gain transparency, control, and support, effectively driving performance across prospecting and conversion campaigns while reaching 600 million active users daily.
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Taboola Review and Overview
Digital marketing is a lot different than traditional marketing. Success in digital marketing has a more direct relation with revenue generation than its counterpart. This is primarily because it is more direct and personalized in its reach. Any company’s digital marketing efforts can often be divided into three parts.
The first part deals with the identification of the target audience. An audience that is genuinely interested in the company’s product offerings needs to be identified. The next step is the formulation of the content strategy and creating content according to the strategy.
Why reach is important?
The last and final step is the dissemination of this content to the target audience. Platforms that have the widest reach and platforms that the target audience engages with, need to be identified. This seemingly easy process often turns out to be the trickiest. Making content reach the sites where users are most likely to engage with is seldom easy.
However, an advertising discovery platform like Taboola can help companies do so. Founded with the singular aim of routing the right content to the right kind of audience, Taboola has been helping brands and companies leverage their content marketing efforts.
What makes Taboola stand out?
It has been rated as the number one advertising discovery platform in the world and boasts of having over 10000 premium publishers and brands on board. Taboola over the years has created a self-sustaining ecosystem where both publishers and advertisers help each other grow.
Advertisers have access to top sites where they can engage with their audience and drive conversions. Taboola offers features like premium environments and Moment of next which helps advertisers place their content in places where they are most likely to catch the attention of the audience and drive a likely conversion.
For publishers, Taboola acts as an ideal user engagement and monetization platform. With features like optimized paid acquisition, audience exchange and recirculation the publishers can further expand the reach of their sites and make good money out of advertising revenue.
