Top Talkable Alternatives

In the face of a new digital revolution in the field of marketing, several traditional methods have become outdated and less effective. However, some methods have evolved through technology to become even more efficient, one of them being referrals or word-of-mouth marketing.

Talkable is a company that seeks to integrate digital marketing with word-of-mouth by allowing the business to create and manage effective referral campaigns for product promotion and/or marketing. By utilizing various digital channels and mediums, Talkable ensures that the audience is large and so is the efficiency of the campaign.

Referral campaigns fuelled by technology

Talkable campaigns can be conveyed through both websites and smartphones. The campaigns are fully customizable visually, based on the desires of the company. There are also several template campaigns available to give companies a head start in the field.

Choosing from such a host of templates is a tough decision, so the Campaign Managers at Talkable use analytics to show the most popular types of templates for a given campaign type, including their circulation and effectiveness, in a streamlined interface. The campaign can be further tested for bugs on different platforms before deployment.

Channels and analytics

Talkable provides businesses with various means of circulating referral campaigns, thus there is a host of campaign operation methods available. The referral campaign may be implemented directly in the e-commerce website of the company, either as a floating widget constantly on display with referral IDs or coupon code or as a widget that appears only during purchases, allowing customers to directly refer to a friend to get discounts on the purchase.

This basically allows companies to divert traffic in two different ways. Companies can also redirect the traffic on another webpage rather than on the e-commerce site itself, reducing load.

Campaigns can also be customized for smartphones, with several types of channels like SMS marketing and ad platforms. The efficiency of the campaign can be closely monitored by the company to optimize the campaigns and, therefore the ROI.