Yandex.Metrica
Yandex.Metrica is a free analytics tool designed to enhance online business growth. It enables users to gain insights into their audience, analyze user behavior on websites, and evaluate the effectiveness of various acquisition channels. This valuable software empowers businesses to make informed decisions based on data-driven findings.
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Yandex.Metrica Review and Overview
Yandex Metrica provides a full picture of each channel's performance with its built-in automation models and analyses all the sources to provide actionable insights. It analyses traffic by the campaign, ad banner, keyword, user location, keyword, or browser version.
Increase your engagement
You can easily see whether a channel works best by driving traffic for the first time or as an interaction in the middle. Containing built-in spam filters, it automatically protects your site and protects it from fake sessions while blocking spam traffic sources. Insightful reports are creatable for the average number of sessions it takes for lead conversion and more.
Analyze your performance
Analytics for user behavior and traffic is easily accessible by session replay, form analytics, click and scroll heatmaps. Recording of clicks, scroll, keystrokes, and mouse movements is possible to know the reasons for lost conversions. Form analytics helps you understand why your forms are not performing up to the mark, and its heatmap feature pinpoints precisely at which spot the user stops scrolling for efficient optimization of websites. You can add custom event stacks to suit your business goals and get better insights about your performance. Detailed e-commerce reporting is available so that you can discover the most profitable regions.
Reporting and segementation
You can completely customize and save all the reports based on dimensions and metrics and add multiple goals to the same section. Readymade templates for creating reports are available, and they can are usable as it is or modifiable at your convenience. Session scope or user scope criteria helps you in creating narrow segments for the full session history of each user. You can set sampling accuracy automatically, or you can customize according to each report. You can choose to get exact results or average calculations as per your needs.
