Catalina
Leveraging real-time intelligence, this platform transforms CPG marketing by decoding shopper behavior and enhancing relationships at scale. It identifies target audiences, analyzes consumer data for insights, and crafts compelling messaging that converts casual shoppers into loyal fans. Continuous measurement optimizes campaigns for maximum impact and engagement.
Top Catalina Alternatives
IRI
This cutting-edge CPG software empowers brands with a singular global view of market trends and consumer behavior.
Symphony RetailAI
Redefining retail, Symphony RetailAI leverages predictive, generative, and agentic AI to deliver actionable insights for consumer packaged goods (CPG) companies.
BluePlanner
BluePlanner empowers Consumer Goods Sales, Demand Planning, Finance, and Accounting teams with sophisticated revenue management tools.
Confido
Confido empowers CPG companies to streamline their financial operations by automating payment processing, deduction management, and trade planning.
Vividly
Transforming trade promotion management, this software empowers brands to optimize trade spending strategies and enhance ROI through real-time analytics and AI-driven forecasts.
TABS Analytics
Designed specifically for Consumer Packaged Goods manufacturers, this software seamlessly harmonizes diverse data sources into a unified system tailored to unique business needs.
Turing
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Insite AI
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Smarter Sorting
Users can transform basic product data into actionable insights within days, streamlining compliance and enhancing...
Pensa
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Settle
This unified platform offers real-time insights into cash flow and costs while providing flexible, non-dilutive...
PwC Performance Analyzer
Users can evaluate trade promotions, optimize pricing strategies, and collaborate across teams, all while gaining...
Nulogy
With real-time visibility and seamless collaboration among manufacturing networks, Nulogy empowers businesses to harness advanced...
Nordstar SDX
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EYE2
Users can access real-time insights through eight dashboards, measuring brand performance on shelves, tracking SKUs...
Top Catalina Features
- Real-time shopper behavior insights
- Customizable audience segmentation
- Personalized marketing at scale
- Rapid messaging responsiveness
- In-flight performance measurement
- Channel-agnostic activation options
- Data-driven consumer insights
- Loyalty-building messaging strategies
- Comprehensive media performance optimization
- Proprietary solutions for CPG brands
- Targeted content delivery
- Market penetration strategies
- Multi-channel shopper engagement
- Advanced analytics for personalization
- Consumer data trend analysis
- Relevant messaging for individual shoppers
- Optimized offerings for diverse segments
- Effective campaign adjustments
- Proven CPG industry partnerships
- Shopper engagement enhancement tools
