Top FullContact Alternatives

Marketing in today’s times has assumed a more targeted approach. All the marketing strategies are designed keeping specific goals in mind. This approach has helped businesses and brands achieve a better lead-to-conversion ratio and in the process achieve greater marketing efficiency. However, one of the bottlenecks to a streamlined approach like this is inadequate customer data. Good identity resolution tools are offer greater depth into customer data and thereby facilitate in making the marketing efforts more effective.

The Fullcontact advantage

Fullcontact is one of the leading identity resolution tools that provide in-depth customer data without comprising on any of the data privacy standards. Customer data on the web is a collection of a large number of fragments scattered across different locations and channels. A tool like Fullcontact integrates all these fragments and logically organizes them so that the user can make sense of it. This further gives the users much-needed confidence to pursue the leads based on the gathered customer data. Also, data collected from various sources enables the users in understanding their customers’ preferences well and curate brand communication accordingly.

Data from multiple POVs

Another prominent feature of the tool is that it is capable of tracking a customer’s data on multiple platforms and channels using a single data point. The tool can track and provide data about a customer using his email address or phone number. The tool views customers from both a consumer as well as a professional standpoint and provides a more holistic view to its users. Some of the unique feature offerings include ethical sourcing, multi-dimensional insights and real-time integration.

Audience amplification

In addition to the above features, the tool also enables finding prospective leads through the use of input data points. Features such as audience modelling help find the right target group which helps the users in consolidating their marketing efforts. Moreover, features like audience amplification help the users in discovering more relevant touchpoints which help them to interact with leads more meaningfully and drive a possible conversion. Fullcontact has helped businesses and brands across the world to enhance their website’s traffic, increase lifetime customer value and enhance account-based marketing ROI.