HYPR
HYPR is a social media marketing platform that enables the brands to simplify the process of finding influencers and enables efficient management of advertisement campaigns. Find out the influencers and content creators that are suited to the brand, evaluate their reach, and assign tasks to them with ease. Provide payments on time according to the progress of the campaign and maintain records of marketing campaigns.
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HYPR Review and Overview
Influencer marketing is the best and most cost-effective way for a brand to promote its products and services in the market. It's essential to have an excellent online strategy while expanding the brand. The brand should have a platform to communicate with influencers and be able to convey the ideas for the campaigns. HYPR is a 360-degree cloud based influencer platform that aims to simplify the process of finding content creators and marketers.
Discover People faster
HYPR features an intuitive influencer search feature than enables clients to find the perfect marketer for promoting their campaigns. They can be searched using @handles, hashtags, or based on over 30000+ categories of content. It helps to evaluate the performance and provides a brief overview of the influencers in the search pages. It shows the engagement rate of each influencer – which is the ability to make the content favorable for the target audience.
They add over 8000 new profiles every day and updates their demographic data in real-time. The engagement rate is calculated based on previous works.
Evaluate the influencers
The intelligent system helps clients to precisely understand which influencer is the best for the brand's needs and assigns accordingly. The audience overlap tools help the client to calculate the campaign's expected reach and optimizes the list of influencers for getting maximum reach and visibility. The audience health feature tracks down the target audience and finds out if they are legit.
Campaigns are evaluated based on CPE (cost-per-engagement), target audience, and organic reach of the content in the campaign. It is also an Instagram account management tool that can track down the client videos.
Payment and CRM
Influencer CRM enables them to automate the process of marketing. HYPR CRMs are integrated with Salesforce and provide a platform to communicate and set rules for the team. It allows users to keep communication records and store them as a document. Create custom data before playing the game and use it for searching – on top of HYPR's latest photos.
Received money, sent money, everything can be tracked. Get email notifications on getting replies from marketers and admins.
Reports and Analysis
The dashboard contains all the information regarding the campaign, the progress and fouls conceded. Analyze the ROI and find out metrics for the latest Instagram post with cost-per-engagement. Use automatic reminders to manage campaigns and store Instagram promoted stories more than 12 seconds in the cache.
This helps to measure the exact effectiveness of the campaign and then finds out successful campaign progress.
