Top MailTrack Alternatives

When it comes to digital marketing, email marketing is still considered as one of the best mediums to generate high ROIs. It is estimated that by 2023 half of the world’s population would be using e-mails. Other than reach the medium offers great scalability avenues and this is what makes it extremely popular among marketers. Businesses of all sizes can leverage e-mails to market their products and drive conversions. However, the medium does come with its own set of challenges as well. Stringent mail protocols and authentication procedures make it difficult for marketers to make their mails reach a user’s inbox.

The need for email tracking tools

Additionally, marketers also face challenges with regard to the designing and messaging of the mail. However, the most common concern among marketers with regard to e-mail marketing is the deliverability of emails. Although the best efforts are made to comply with all the different types of mail protocols that exist, the marketing emails still end up in the spam folder. This leads to a scenario where the mails just don’t serve their intended purpose and consequently lead to wastage of both resources and as well as time.

What’s on offer?

To solve such delivery issues mail tracking tools like Mailtrack can be used. Mailtrack offers options that help marketers track the delivery of their e-mail marketing communications. Additionally, it also helps sales teams gauge the interest levels of a prospective lead and make decisions based on that. The tool informs the user about the status of their e-mails and notifies them when the emails are opened. The real-time notifications help the users keep track of their client’s activity and proceed further in a suitable way.

Trusted by professionals

The tool is used by professionals from around the world and has received a rating of 4.5 on the chrome store. The tool has also helped sales and marketing teams around the world to make improvements to their e-mail marketing strategies and make it more productive in the process. The tool is privacy compliant and ensures complete safety and security of user data. And the best part about the tool is that it offers all these features absolutely free of cost.