Maropost
Maropost provides an enterprise email marketing platform that is suitable for the modern marketing landscape. It features drag-and-drop content creation tools, scheduling options, segmentation and targeting, A/B split campaign setup, email marketing workflows, and more. It allows you to manage your customer lifecycle, manage mobile lifecycle, engage with social media audiences, and deliver personalized experience.
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Maropost Review and Overview
What is common between a digital marketer, an e-commerce retailer and an early stage start-up founder? Well, they are all looking for better ROIs on their marketing activities, which comes from better engagement rates. Getting good engagement rates is a lot of work. The content has to be right, the timing of the content has to be suitable and a number of other factors come into the picture.
Customer Engagement
It is no easy task by any stretch of the imagination and requires the use of several different online marketing tools. One such tool is Maropost, a unified customer engagement platform. Maropost offers marketing solutions as well as commerce solutions.
The marketing solutions are offered across four platforms that include e-mail, social media, mobile and web. Maropost enhances engagement rates over e-mail through the use of data-driven e-mail marketing that includes features like dynamic e-mail personalization and send time optimization.
Integrations
Maropost also enhances the engagement rates over social media networks through the use of some pre-built integrations such as Facebook Lead ads and Twitter Lead generation cards. Automation and scheduling of social media posts can also be done through the use of this tool.
Engagement options over the web like website segmentation for tracking website activity are also offered as part of the package. Additional engagement options include dynamic landing page personalization, building contact lists, acquisition builder and segmentation builder.
Commerce solutions
Maropost solutions for commerce include shopping cart solutions, customer management platform, product management software and commerce analytics. Shopping cart solutions offer a variety of options starting from online web forms to built-in commerce.
The customer management platform gives you an in-depth look at the preferences of leads, general consumer behavior of the target group and their website activity so that a more targeted approach towards marketing can be accomplished. The product management software further takes care of the inventory fast and efficient delivery.
Maropost as a product has been built very holistically so as to give its users a 360-degree solution for their marketing and commerce needs.
Top Maropost Features
- Unified Marketing and Service Cloud
- Personalized Marketing Automation
- AI-Powered Search Functionality
- Centralized Customer Profiles
- Multi-Channel Marketing Support
- Seamless Global Store Management
- Integrated Ecommerce Solutions
- Robust POS Software
- Real-Time Data Insights
- Customizable Integration Options
- Predictive Merchandising Tools
- Easy Store Management Interface
- Comprehensive Analytics Dashboard
- Scalable Architecture for Growth
- Detailed Customer Journey Tracking
- Enhanced Email Campaign Control
- Advanced Segmentation Capabilities
- Simplified Tech Stack Integration
- Actionable Business Insights
- Case Studies and Resources Access
