NetBase
NetBase is a social analytics platform that brings you consumer and marketing intelligence. It deploys machine learning to conduct real-time data discovery and analysis. With all actionable insights in place, you can develop a clear understanding of your consumer’s buying journey and behavior, and then apply it to devise winning strategies.
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NetBase Review and Overview
Customers are the heart of any business. Connecting with consumers and understanding their needs forges long-lasting relationships between you and your customers. When you strategize and conduct marketing campaigns, you also need a robust consumer intelligence platform that will bring you all the crucial analytics data. NetBase is a social media analytics platform that works in real-time to boost campaign performance, manage a crisis, and grow as a brand. Before anything swaps out of your control, NetBase provides you with timely delivery of critical insights on arising situations so that you can take swift action and restore your brand name.
Analyze all data in real-time
Acting at the right time can be a make or break point for your business. So, NetBase gives you all customer behavior analytics in real-time across all your platforms, be it social, digital, through surveys or customer care data. Any latency or error in the delivery of insights gets eliminated with NetBase. You can analyze the data to measure the gravity of each issue and critic its impact on your brand. Once you understand in which direction it is heading, you can then categorize the problems and prioritize your actions to minimize the risks on your brand name.
A scalable platform using AI and machine learning
No matter how big your data needs are, NetBase, a highly scalable platform, takes care of it. Machine learning and deep learning are employed to give data regarding consumer and market intelligence. It has its own AI studio that real-time discovery without any user-supervised training. It scavenges through social media, ratings, reviews, and internal data sources to give you transparent and auditable results. With NetBase, you save hours of operation spent in painstaking sifting through the noise, as its AI technology generates meaningful insights within seconds from millions of data points emerging out of conversations.
Understand and measure your position in the market
With NetBase, you develop an understanding of winning parameters in your campaigns through accurate data insights. You can beyond merely finding your audience based on demographics and instead focus on consumer behavior and interests to increase your conversions. You also gain insights into the sentiments that drive their buying habits. Optimize your strategies and see how it is affecting you and your competitors. Find you where you stood before and where the competitive position is after the implementation. You can also pinpoint the channels that are bringing negative reviews and take action to mitigate the risk of degrading your brand name.
