OpenX
OpenX empowers advertisers with advanced omnichannel targeting, seamlessly integrating CTV and various data sets to ensure broad audience reach. As a pioneer in sustainable ad technology, it prioritizes transparency and responsible media practices. By democratizing identity, OpenX enhances campaign effectiveness across the open web while driving meaningful business outcomes.
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Top OpenX Features
- Omnichannel targeting capabilities
- Interoperable data sets
- Independent technology provider
- Net-Zero verified adtech
- Impact PMPs with Givsly
- Responsible media approach
- Advanced audience-focused campaigns
- Democratized identity solutions
- Efficient programmatic implementation
- High-quality inventory standards
- Privacy by design principles
- Unparalleled data accuracy
- Comprehensive open web reach
- Scalable advertising performance
- Direct publisher integrations
- Real-time ad requests processing
- Support for CTV advertising
- Enhanced audience insights
- Transparent value exchange
- Increased yield potential.
