Primer
Primer empowers B2B marketers to effectively engage their ideal customer profile (ICP) through a robust combination of 1st and 3rd party audience data. By facilitating seamless audience targeting across platforms like Meta, Google, and LinkedIn, it transforms target accounts into actionable decision-maker audiences, enhancing growth potential while delivering precise visibility into individual contact details and professional profiles.
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Top Primer Features
- Multi-channel audience targeting
- High match rates for syncing
- Access to decision-maker profiles
- Integrated with leading platforms
- Real-time audience enrichment
- Visibility into individual contacts
- Detailed job title insights
- Phone number verification
- Salesforce integration capabilities
- Sales pipeline impact measurement
- Efficient growth tracking
- Data-driven audience iteration
- Cross-channel campaign management
- B2B audience data combination
- First and third-party data fusion
- Target account transformation
- Email and phone outreach tools
- ICP-focused audience creation
- Comprehensive lead intelligence
- Streamlined account management.
