
Refersion
Refersion is a powerful affiliate marketing platform designed to streamline the management of ambassador, influencer, and affiliate programs. With seamless integration across major ecommerce platforms, it offers robust tracking, automated payments, and insightful performance reporting, enabling brands to effectively scale their marketing efforts and maximize revenue through strategic partnerships.
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Refersion Review and Overview
Established in the year 2012, Refersion became Shopify's App of the Month in May 2013. The company provides affiliate management tools and services and aims to create opportunities for online retailers to grow their business.
Everyone spends a lot of time trying to discover ways to increase the efficiency of their business and maximize their revenue. In today’s world, a lot of solutions are out there to solve several complex business problems. However, trying to maximize revenue while doing affiliate marketing is not quite simple.
You have to find ways to improve your affiliate relationships, search for ways to track and grow your network, and a lot more. With Refersion, all of your worries are now a matter of the past. Apply advanced methods for affiliate marketing in simple, easy to understand ways.
Enhance your workflow like never before
Irrespective of your location, you can now track your digital sales referred to by your affiliates, amalgamate your e-Commerce platform within a few minutes, watch real-time clicks and conversions. You can now focus more on important points and save valuable time by automating your commissions. Refersion automatically approves affiliates and orders, provides you with detailed performance reports and limitless commission structures.
Build a powerful pillar of trust with your affiliates by offering commission and payment visibility and personalizing your affiliate portal. Promote your offers, connect your tracking and signup more affiliates.
Getting started
Get started in less than six minutes with our user-friendly interface. Either connect to one of our partner apps or use our Refersions API Tracking in order to enable us to track your orders. As per your wish, customize the program and update it looks.
We provide you with reports that are easy to comprehend. Our top-notch analytical tools help you to manage and track your promotions. Our support team is available around the clock to solve any sorts of problems you face. By running a few clicks on the Dashboard, you’ll get an overall view of your Affiliate Networking campaign.
Content Customization
When setting up a referral program, design templates can be useful in getting up and running quickly. However, lending your own look and feel is very important to make your refer-a-friend program stand out. Refersion allows users to create unique pages by adding their own images and formatting the content based on their needs.
Email notifications sent to your customers and affiliates can also be customized with the help of an easy-to-use WYSIWYG tool. You can even include your company logo to add your own personal touch. For those who are proficient with HTML, the email interface can be further customized.
Referral Management
Managing a referral marketing system can be time consuming and frustrating without the right tools. Refersion's referral software provides a dedicated Manage section that allows users to control all aspects related to conversions, affiliates, and offers. You can set up different commission structures for each of your SKUs in terms of "Percent of sale" or a "Flat Rate" commissions.
You can also use the manage section to create, change and adjust individual affiliates' commissions. To set a suitable timeframe for a customer to buy a product after clicking on an affiliate link, a Cookie Days option is also provided.
Conversion Triggers
In order to automatically provide credit to an affiliate for a transaction that is processed on your web site, Refersion offers users three conversion trigger options. While the coupon code trigger locates the specific coupon code used and automatically credits an affiliate, the email trigger tracks conversions using the customer's email address.
An SKU trigger credits an affiliate only when a particular SKU has been included in an order. Each of these triggers will credit your affiliate whether or not the customer uses the referral link. Automated tracking of your referrals ensures that all your advocates receive their rewards and also saves your business valuable time and resources.
Other Useful Tools
A Post-Purchase Channel functionality allows you to give your customers an option to enroll in your affiliate program soon after they've made a purchase. By offering them a reward soon after they've made a purchase, you not only gain their loyalty, but they'll be more likely to refer your products.
To make payments to affiliates, Refersion provides users a PayPal Mass Payment option that saves you time by paying all of your affiliates at one time. A manual payment option (personal checks, donations, gift cards, etc.) automatically files away your conversions and marks them as paid.
Good
Customizable emails and customer interface, conversion triggers, optimized referral management tools, program reporting, mobile ready, PayPal Mass Payment option, free no-cost plan.
Bad
More like an Affiliate program with limited referral program features.
Overall
Refersion's referral software provides a high level of customization and useful referral management and analytics tools to help companies build a vast network of affiliates.
Referral Reporting
To measure the efficacy of your referral program, Refersion provides a dashboard that highlights important program metrics like active affiliates, number of visits and conversions, revenue, commissions, profits, etc. This allows you to change your program as and when necessary to maximize your profitability.
Support and Sales Resources
Refersion supports its software via email. A blog provides users regular updates and tips. To help your affiliates in their marketing efforts, Refersion also provides a unique link to a variety of marketing materials called Creatives.
Conclusion
Refersion's referral management software offers a customizable user interface that allows you to lend a distinctive and personalized touch to your referral program. A well-categorized Manage section lets you control the various aspects of your program, while the dashboard gives you a quick snapshot of how your program is performing. Conversion triggers help you automate your referral tracking process, allowing you to focus your attention on improving your business.
Top Refersion Features
- One platform management
- Unlimited affiliate onboarding
- Built-in reporting tools
- Automated payment processing
- Tax form management
- Multi-domain tracking
- GDPR compliance features
- CCPA compliance features
- Integration with top ecommerce platforms
- Product feed integration
- Developer APIs availability
- Certified Shopify Plus features
- Partnership management tools
- Influencer collaboration support
- Ambassador program scaling
- Custom commission structures
- Word-of-mouth marketing rewards
- Real-time performance tracking
- Comprehensive merchant dashboard
- Automated campaign management