Top SERPs Alternatives

Serp is referred to as search engine research pages that are displayed by various search engine optimizations in answer to the query from different users. It mainly includes search results, paid ads results, snippets, graphs, and video responses. The responses are usually of two types- organic search, sponsored search. Organic search refers to unpaid search results that are based on relevance and quality, excluding advertisements that are not influenced by any third party.

However, on the other hand, sponsored search responses are not the exclusive outputs by the relevant search algorithms, rather clearly different advertisements paid by third parties. It includes mainly the optimal strategy for the bidders to bid respective authentic valuations. However, two SERPs may resemble an extent and contain many similar responses, but will often possess distinctive features.

Featured snippets and top stories

Featured snippets refer to the synopsis of an answer to the user’s query, that is displayed on the top of Google search results. It is a format that is expected to provide its users with a precise, direct and concise answer to their questions on the search results page. These are the special boxes where the listings are converted, displaying descriptive ones first. Besides that, top stories are that feature of SERP which is used to display breaking news, latest and trending stories related to the query. Google contains three best stories in this function, wherein each of it includes a headline, image, a source link and the time when the story is supposed to be published. It is a powerful way to boost mobile search engine results and surfing.

Featured videos and site links

Google releases the suggested clips in case the user has a query regarding the videos, on the top of the SERPs, for how to process queries. Unlike the conventional search results, featured video features directly skips to a point in the particular video and displays the most similar answer as per search query. Featured videos in SERP generally appear in large thumbnail with attractive description, upload date, and required link and duration.

Knowledge panel

Knowledge panel is generally the type of qualitative results in the search result pages that display information about all the things about businesses, people, animals, plants, countries, food, art, etc. The option appears on the right side of the screen on the desktop search results.