Top Showpad Alternatives

Sales and marketing are the two most essential departments of any organization. They are the key factors that influence the business decisions of an organization. Therefore, ensuring a healthy sales figure is always on the top of any organization’s priority lists. Sales and marketing in these modern times have become more data-centric. The data-centric approach has laid a major emphasis on a more content-driven approach. This has led to organizations and businesses turning their attention to content marketing and leveraging it to meet their sales targets. This has further led to the use of sales enablement platforms like Showpad which also double up as a content management system.

Capabilities of the platform

The platform facilitates sellers by offering them sales-related services like sales content management, sales onboarding training, sales coaching, and drafting sales communication. One of the major benefits of using a platform like this is that it unifies all the sales content in one place. This helps in equipping the sales team with the most up-to-date content. The platform additionally offers AI-driven search features that help the sellers in finding the piece of content required at that moment.

Training and onboarding options

Selling is a skill that requires proper training and guidance. Sellers who struggle to clock in the desired sales numbers can use the platform to hone their selling skills and improve their performance. The platform offers training material that helps sellers understand the various facets of selling which help them in making better sales pitches. With organizations and businesses going global and expanding to new territories, the demand for sales executives is huge. The platform offers features that help train new hires and engage them in sales as soon as possible.

Integrations on offer

In addition to these features, the platform also offers analytics tools that help sellers have a better understanding of sales. The platform also offers convenient integration options with platforms like Salesforce, Marketo, and Outlook among others.