Top SugarCRM Alternatives

SugarCRM is a software that provides Customer Relationship Management services. Found in 2004, it has been rated higher than likes of Salesforce, Microsoft Vendor and Oracle, and has been a four-time winner of the PCMag award for best customer experience. Some of its eminent clients include – Sennheiser, Tyson, Materion, and Star 2 Star Communications.

What makes SugarCRM unique

SugarCRM helps an organization or customer with Marketing, Sales, and Service. When it comes to marketing, the primary purpose is to attract as many customers as possible to try the product or service. SugarCRM takes care of this by optimizing the website as much as possible to get a higher position in SEO, SEM rankings, and garner more attention on social media.

It also helps in creating Lander pages that have greater conversion rates than normal emails. It provides the user with an easy drag-and-drop UI to create professional-level lander pages, which attract a good number of customers. Getting customers is just the first step as what matters is the number of customers that can be identified to be serious ones. SugarCRM aids in this by providing users with a score for every visitor, which lets organizations decide whom to target.

In-depth and analytics provided by SugarCRM provide the organization with insight regarding the behavior of the customer, which, in turn, lets the organizations work on shortcomings present on their platform. Analytics combined with customer feedback through surveys help a ton in sales as the organization gets a clear vision regarding user requirements.

SugarCRM reduces the data entry and digging load alongside providing all the customer activity on e-mail to the user, which lets the user frame just the right personalized message for a particular customer. It also automates the important activities and also keeps a tab of the user subscriptions so that you don’t miss out on anything.

Unmatched Care

Customer Service support provided by SugarCRM has made the customers prefer it over other applications every time. It helps customers by providing the solution for most common problems through the service portal, which reduces the issue of calling and waiting for turn drastically.

Even in case the problem isn’t mentioned on the portal, customers can call, and they’ll get directed to the right person in no time, which saves a lot of time and effort for everyone. All this, with consistency, makes SugarCRM the perfect CRM product.