TrackMaven
TrackMaven is a marketing analytics software that empowers small scale business by automating social media marketing and developing intelligent strategies. It provides businesses with an advantage by offering competitive intelligence. It analyzes the content and optimizes it so that it better suits your goal and increases the traffic on your site by flaring it against multiple platforms and performing analysis with your competitors.
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TrackMaven Review and Overview
It uses the data from all ends, including that of your competitors to enhance your business by new technological intelligence. By carefully analyzing their strategies and gathering knowledge about what's working for them, it creates actionable information and creates a benchmark on how they are doing. It digs out information from your peers and competitors to formulate strategies to surpass them.
Putting the data to its right use
TrackMaven uses a data-driven approach for acquiring information and channelling it towards the growth of the company. It provides insights in an easy and effective manner by a customizable dashboard and provides reports which in one view can paint a clear picture of your company's social performance. It optimizes the campaigns by analyzing the data and your business outcomes. TrackMaven eliminates the guesswork when examining the results of your digital marketing strategies by thoroughly collected data.
An edge in the market
It provides you with an edge in the market by analyzing how your competitors or the overall market is doing. With voice reporting, trend search, and gathering insights on popular hashtags, it provides a lead to your business to attract more traffic. By analyzing customer conversation and trends keeps you a step ahead on the latest topics, thus strengthening your social presence. It helps to manage the social budget in an effective manner by clearing stating the best pairing of organic and paid content among various social platforms.
Creating content that matters
It optimizes the data on various social platforms and builds reports and strategies on how to increase customer engagement through that. It reduces the effort and money by providing actionable insights on how to pair paid and unpaid content and increase the market reach. It comprehensively creates a benchmark and alters the content for each channel. It manages social engagement by properly scheduling, calendaring, and campaigning. TrackMaven links your social presence with your marketing automation tools to increase your business.
