Zeta
ZetaGlobal is a marketing intelligence platform that provides customer intent data, first-party data, and results-driven AI. These features help in improving customer retention and conversion rate. The AI-enabled system stores all data in online logs in a safe manner and continuously checks it for newer insights.
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Zeta Review and Overview
This platform helps you engage with your customer's in a better way by increasing your conversion rate. It does so by providing intent scores and buying scores for potential customers to help you formulate a strategy to woo them or know their stats beforehand.
Acquire more customers
Zeta Global provides an email acquisition service through which businesses can obtain high-quality email addresses of customers for opportunities. This platform enhances your growth through its improvised email campaigns on a larger scale compared to social media, owing to the reliability of emails. The artificial intelligence system enables you to find the best possible customers and the appropriate platform to access and communicate with them. Customer attributes such as behavior, demographics, and interests are analyzed to smoothen the onboarding process when they deal with your organization. You can also send personalized emails from the interface according to the customer's profile.
Efficient data management
You can achieve better business outcomes with its Zeta Interest Data platform, Intent Signals, and Deterministic Identity. The combination of these three applications by Zeta can improvise your data management strategy. You will be capable of grabbing the intent of the customer by their profile and communication to help you decide a viable business strategy. Data handling features allow you to add new data, scores, or data sources within seconds into the interface. Segmentation updates are streamable, and you can also keep track of syndication data in a live format. All the data is saved in the cloud, increasing reliability.
Get better insights
Zeta's TruLift provides higher reach and better analysis for your budget so that you can better analyze what works and what doesn't so that you can frame an effective business strategy. Customers, conversion rates, and more can be better understood, and you can grab insights on how media influences the profits and sales that you have. Your earnings can increase as no specific and dedicated research group is required as well as the intelligent system allocates funds automatically to the channel that provides the highest return. Market level insights are attainable through the proprietary datasets that are available.
