Zeta SSP
Zeta SSP empowers publishers to optimize inventory and enhance monetization. By connecting to a vast network of brands through strategic partnerships, it offers features like IAB category blocking and targeted filtering. With access to performance metrics, direct account management, and seamless integration options, Zeta SSP drives revenue growth while future-proofing user data strategies.
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Top Zeta SSP Features
- Maximized inventory management
- Direct supply partnerships
- IAB category blocking
- Domain-level advertiser blocking
- Ad-format optimization
- Sizing optimization
- Robust performance metrics
- Demand buying insights
- Targeted filtering criteria
- In-house DSP leverage
- Partnerships with digital marketers
- Strategic third-party DSPs
- Meaningful revenue growth
- Dedicated account management
- Diverse support channels
- User data ownership
- Cookie-less future strategy
- Quick and easy implementation
- Direct Prebid integration
- oRTB and VAST support
