Marketing Automation Software
Marketing automation software can help organizations to market their products or business more effectively and across multiple channels such as email, social media, search engines and more. These platforms also allow to make repetitive tasks easier. These software platform includes all-in-one suites from email marketing to pay per click management and SEO.
Below are some leading platforms available in the market today.
HubSpot
HubSpot is an inbound marketing and sales software designed to help grow your business. The marketing platform includes analytics, blogging,...
HubSpot Marketing Automation
This marketing automation software empowers startups and small businesses with an AI-driven platform that integrates marketing, sales, and customer service...
Marketo
Marketo is an engagement marketing platform that helps online marketers do their digital promotion more effectively. The software features marketing...
Pardot
Pardot empowers businesses to enhance customer relationships through a seamless integration of CRM, AI, and data. By utilizing low-code solutions,...
GetResponse
GetResponse is a powerful email marketing software with email creator, autoresponders, landing page creator, and 99% email deliverability. It features...
Act-On
Efficient and agile, Act-On empowers marketers to streamline their campaigns with a user-friendly platform that integrates seamlessly with Salesforce. By...
Marketo Lead Management
Marketo Lead Management provides marketers with an intuitive platform to effectively oversee their campaigns and cultivate high-quality sales leads. Through...
SharpSpring
Designed for agencies and SMBs, this platform integrates all marketing and sales tools into one cohesive system, streamlining processes and...
Oracle Eloqua
Oracle Eloqua helps to plan and automate your marketing process, while creating a better customer relationship. It features digital body...
Pardot
This marketing automation software empowers B2B companies to enhance revenue and customer engagement through a unified platform. With AI-driven insights,...
Klaviyo
Harnessing advanced data and AI marketing tools, this platform empowers businesses to build meaningful customer relationships effortlessly. By centralizing customer...
Autopilot
Autopilot is an email marketing automation software that allows you to convert more leads into customers. It allows you to...
Integrate
The Integrate platform revolutionizes marketing automation by transforming leads into clean, compliant, and actionable data. It streamlines lead collection from...
dotdigital Engagement Cloud
Designed for marketing teams focused on exceptional customer experiences, this Engagement Cloud offers powerful email and SMS automation, enabling personalized...
Mailchimp All-in-One Marketing Platform
This all-in-one marketing platform offers a suite of tools that empower users to send personalized emails, design branded websites, and...
Drip
Designed for growth, this marketing automation software empowers businesses to nurture audiences and boost sales across various sectors. Its intuitive...
Pendo
Pendo is a product development platform that lets users develop and scale their products according to changing customer needs and...
Bronto Marketing Platform
The Bronto Marketing Platform offers flexible, powerful tools that enhance revenue growth and streamline marketing efforts. By leveraging customer data,...
Acoustic Campaign
Acoustic Campaign empowers marketers to design and execute cross-channel campaigns tailored to each stage of the customer lifecycle. Utilizing real-time...
Campaigner
Campaigner's Capture feature transforms how websites connect with anonymous visitors, enabling engagement through personalized messaging. It offers cost-effective lead generation,...
Exponea
Exponea is an internet-based marketing software that is focussed on providing solutions via automated processes and with the support of...
Leadsquared Marketing Automation
This marketing automation software empowers businesses to engage in meaningful conversations across multiple channels, enhancing lead management and nurturing. Users...
RD Station
RD Station is a marketing automation software that helps manage all sorts of digital activities. The tool allows businesses to...
Sailthru
This marketing automation software empowers businesses with unparalleled customer insights, enabling precise messaging tailored to individual preferences across channels. With...
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Sugar Market (formerly Salesfusion)
Marketing mavericks can harness the full potential of Sugar Market, an all-in-one marketing automation software, to attract, nurture, and qualify...
Iterable
This marketing automation software empowers brands to design personalized, scalable customer journeys effortlessly. With AI-driven insights and real-time data activation,...
ClickDimensions
This platform offers an integrated suite of marketing automation tools designed to seamlessly connect with Microsoft Dynamics 365. It empowers...
Oracle Responsys
Marketing organizations can seamlessly orchestrate customer interactions across various channels—email, mobile, social, display, and web—through Oracle Responsys. This platform enables...
Vbout
Vbout is an innovative marketing automation software that empowers businesses to streamline their marketing efforts. With features like AI chatbots,...
Platformly
This innovative marketing automation platform offers businesses deep insights into their contact list, enabling personalized outreach at scale. By automating...
Picreel
This advanced popup builder empowers businesses to transform website visitors into loyal customers through tailored marketing strategies. With intuitive drag-and-drop...
Ontraport
Designed to alleviate the technological burdens businesses face, Ontraport provides a robust all-in-one platform that enables scalability without exorbitant costs....
Emarsys
Empowering marketers with AI-driven insights, this marketing automation software enables the creation of personalized, omnichannel customer engagements. It seamlessly integrates...
Customer.io
Customer.io is an automated, end-to-end targeted email marketing platform, especially useful for B2C companies. It can even broadcast messages to...
Any repetitive or grunt work is taken care of by marketing automation tools, all of which aim to reduce human error in your campaigns, even in higher-order problems.
What is marketing automation?
Marketing automation, as the name suggests, helps in automating marketing campaigns of businesses. It works across multiple channels helping you maximize revenue with efficient work. Your marketing and sales department can effortlessly send out thousands, if not millions, of promotional or general messages, emails, etc. even to your customer's mobile phones or social media accounts.
What does a marketing automation software do?
More often than not, you'd have to rely on multiple marketing automation tools, also known as martech stack, which is a conglomeration of software packages that help you conduct a successful marketing campaign. Typically, they cover features such as account-based marketing, inbound marketing, social media marketing, and marketing ROI. You can generate leads with the help of email and SMS marketing. Chatbots help you solve visitor queries when they land on your website or social media pages. Your marketing analytics tools for CRM will help you understand customer behavior and group them so that you can use inbound marketing for your prospects in the top to mid funnels and get better ROI. You can personalize your pitches across all channels, mention their names, and, thus, leave a lasting impression on your existing and potential customers that your brand values them, all with the help of marketing automation tools.
Marketing automation and customer journey
With automation, you get a 360 view of each customer interaction. From the time a prospect lands on your website to when they make a purchase, plus their interaction with your brand post the buying, the collective data points that demarcate the path of an individual's behavior form the customer journey. Automation of marketing helps you accumulate these customer data points, make sense out of it, and design every interaction so that they can have a seamless and personalized buying experience. Generating digital ads, recommending products in their inboxes based on their search on your website, sending them messages about their incomplete cart, etc. helps your customers stick around with your brand instead of moving away to your competitors. You capture prospects at the right moment and the right place with marketing automation.
Need for marketing automation software across businesses
The whole purpose of automation of marketing is to make the process easy for you and your business, be it if you are a B2C or B2B corporation. Without automation, you are missing out on potential customers. In the digital world, your customers are possibly being bombarded with sales-y messages from hundreds of other brands. To leave a mark, you need to personalize that experience, be it by only mentioning their names in promotional emails or displaying products in the recommendation section based on their purchase history. You need to define your goals, and rest will be captured by the analytics and visualization tools. Once you have data at your disposal, leverage it to increase your sales instead of leaving it unattended. In short, marketing automation software helps your business convert first-time visitors into not just customers but your brand advocates.
Effectively using a marketing automation software
A marketing automation software works best when combined with a solid marketing strategy. You cannot work or expect thousands of sales without having any plan. It is a software that aids your marketing activities, but you still need to have a human brain behind all the decision-making activities. Any software is useful only as long as you dictate who your ideal customers are and understand what they need. Collect your existing data and chalk out what you want to achieve, say whether it is reaching a new customer base or engaging your current customers, and launching new products for them. Collaborate across teams and create visualizations of the expected journey or predictive models. Design and build your content library based on your database segmentation and launch them as you proceed in the journey. Capture all interactions by digging into analytics, and make optimizations, if required.
