Top Campaigner Alternatives

Despite the emergence of social media marketing, email marketing’s popularity among marketers is intact. A lot of this popularity can be associated with the kind of ROI email marketing is able to deliver. It is still the best medium for marketing among all the digital channels when compared from the ROI point of view. Email marketing is thus preferred by a lot of businesses and they use a variety of tools to leverage their email marketing efforts. Campaigner is one of them. It is a platform that assists businesses in automating their email marketing communication.

Powerful automation features

The platform offers powerful automation workflows that help in effective lead management and increase conversions. The platform additionally offers features such as autoresponders, recurring campaigns and triggered campaigns. While autoresponders help in ensuring better engagement rates, triggered campaigns help in moving the customer to the next phase of the sales funnel based on his actions. Apart from automation features the platform also offers personalization features. Segmentation, dynamic content, content blocks, localization, geolocation, and conditional content.

Segmentation and experimentation features

The segmentation options help in creating groups out of target audiences to proceed with a more targeted approach. The targeted approach helps the business in building meaningful relationships with the target group. Moreover, options like dynamic content and localization help businesses in customizing the marketing content according to the preferences of the customers. This customization helps make the content more relatable to the customer. In addition to these, the platform also offers experimentation features like AB testing, content testing, subject line testing, and delivery testing.

Platform with wide ranging options

The various experimentation features enable businesses to work out the best strategy and derive maximum productivity out of their campaigns. Additionally, the platform also offers eCommerce integrations with eCommerce tools like Shopify and Magento. Other additional features offered by the platform include email design, reporting and analytics, social, deliverability, subscriber growth, and contact management. Overall, the platform offers comprehensive solutions to email marketing and helps businesses scale their revenues sustainably.