Top CleverTap Alternatives

The marketing of products and services makes people aware of them. Nowadays, people need everything to be available on their smartphones. They prefer shopping, payments, search, and many more such activities to take place through their mobile phones. CleverTap enables channelized marketing through mobile apps so as to gain engagement and conversions.

Analytics

CleverTap enables you to get the insights related to a customer by collecting and analyzing the data and actions taken by the customer. With the help of this data, you can build your brand marketing in a way that attracts the customer. It provides a dashboard that contains the metrics meant for analyzing the performance of your marketing campaigns. The interface of this software is user-friendly and has easy drag-and-drop options available. It gives you the facility of tacking omnichannel campaigns of yours. It provides a feature of segmenting users based on their profile data and behavior. Through these segments, you will be able to send marketing campaigns according to the choice of the user.

The Funnel Reports

Funnels are very important in understanding the behavior of a user. It displays the navigation steps that a user takes in your app before it reaches to a conversion. The funnel reports answer all the questions like at which part are you losing your customers, how they are reacting to a newly launched product or service, etc. In CleverTap, there is the option of funnels that does the user path analysis with respect to each user segment. It also gives you the option of splitting the funnel based on the profile attribute or event attribute and then compares the results for better observations.

USP of CleverTap

It creates a retention platform of users on your mobile app. The use of the combination of machine learning and artificial intelligence personalizes the behavior of a customer in real-time. This data creates opportunities for designing campaigns that capture and retain the customer. It provides the automatic segmentation of the users according to pre-defined metrics and observations. This helps in targeting the right customer with the right content.