Top Optimizely Alternatives

Website monitoring and testing have been quite trendy in the Internet market. Businesses use multiple iterations, from simple color change of items to change the entire website’s look, in hopes of grabbing more traffic. This is more easily done with the use of A/B testing software.

Optimizely is a similar A/B testing and site monitoring tool. Arriving from San Francisco in the year 2010, it has aided many businesses and individuals in successfully testing different versions of their website. They have spread over 700 billion site versions to date. With automated testing and in-depth metrics, it can change an entire business with a simple change in the website’s look. It has been utilized by top brands like IBM, Microsoft, FOX, eBay, Brooks, Zendesk, Discovery, Marc O’ Polo, etc.

Optimizely Web

Optimizely offers web experimentation services along with full personalization and visual editor. This feature has the core for A/B testing services and helps to edit and optimize the content as per visitor needs. The visual editor offers to change the website colors, elements, and other sections. This is then tested via Exclusion Groups. It uses Performance Edge to work through these experiments quickly.

Optimizely Web can also be used to test static as well as dynamic content of a website. It has incorporated many developer tools, robust APIs, and custom code availability. Businesses can target visitors via ad campaigns and offer site variation based on multiple factors like geography, cookies, browsers, etc. The final analytics are then reported with full details of interactions.

Optimizely Full Stack

Contrary to the web product, Optimizely Full Stack offers full experimentation services for websites, apps & backend coding. It offers coding support with languages like Java, Python, Ruby, C#, etc. It has server-side experimentation and loaded with feature flags, event tracking, custom configurations, rollouts, multi-channel experimentation, in-built stats engine, environment management, and many such features.

Overall, Optimizely offers quick and user-friendly testing and research environment. People with zero knowledge of A/B testing can learn here quickly. The support options are also great for paid plans. The services in both web and Full Stack plans are quite affordable.