Top SendPulse Alternatives

Multi-channel marketing has completely changed the way companies formulate their marketing strategies. The focus is no longer on one particular medium and is distributed amongst various channels with the aim of creating a uniform customer experience. This makes it important to have tools and platforms that let users keep a track of all their marketing channels so that the desired customer experience can be delivered. SendPulse is a multi-channel marketing management tool that lets users control marketing activity across multiple channels at once.

Email marketing automation

The platform can be used to control mediums like email, web, SMS, transactional emails and Facebook messenger. The platform also has a drag and drop editor on offer that lets users create adaptive emails using 130+ templates that are available for free. In addition to these features, the platform also provides email automation features that enable users to create lifecycle emails that have the most likely chance of a conversion. Web push notifications are an innovative way of getting the lead back into the sales funnel and it has proven to be effective on several occasions.

Push notifications

The platform can be used to create such notifications for both the web browser as well as smartphones. The notifications can also be monetized by allowing advertisers to send targeted ads through them. The medium of SMS can also be leveraged for marketing activities. The platform offers features that let users send bulk messages at an affordable rate on 800+ mobile networks. The advantage of SMS over any other medium is its reach and delivery speed. The process of sending can also be automated and even personalized messages can be sent using the platform.

Transactional emails and chatbots

Apart from the above-mentioned mediums, the platform is also capable of transactional emails and personalized messages in the Facebook messenger. The transactional emails feature comes with options such as custom tracking domain, webhooks, open and click tracking and dedicated IP addresses. Moreover, options like the SPF and DKIM authentication help in preventing the transactional emails from landing up in spam folders. The platform also provides options for mediums such as Facebook messenger. The options provided can be used to create chatbots capable of delivering automated replies and deliver bulk personalized messages.