Tubular
Marketers navigating the fast-paced world of social video gain a strategic advantage with Tubular. By analyzing audience interests and behaviors, it equips businesses with actionable insights to craft tailored content strategies. This integration enhances engagement, fosters loyalty, and ultimately drives higher ROI through a synergistic approach to digital media.
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Tubular Review and Overview
Content creators need to find the right type of topics and should also understand the interests of the viewing audience. They need to find out the type of videos made by their competitors and plan their videos to get better reach and audience engagement. Tubular is a video analytics platform that provides content research and audience demographics for the clients. It helps them find out the interests of viewers and plan the content accordingly. It allows for tracking video content across several social video platforms, including YouTube, Vimeo, and Dailymotion.
Tubular analytics in numbers
It provides impressive video content tracking and audience engagement analysis. The system allows content creators, brands, and agencies to work together and create more revenue from video content. It has analyzed over 3 billion videos over several different social media platforms and devices. To find the actual behavior of the audience, it tracks the viewing habits of over 400 million users across these platforms.
It has partnered over 8 million content creators to help them build their reputation by analyzing audience behavior.
Growing your audience
Tubular helps content creators to grow their video audience intelligently by analyzing competitor strategies. It benchmarks your channel's engagement numbers with the competition and finds out what is lacking in terms of quality of content, optimization, tags, or SEO. It tracks down videos about a particular topic on popular social video sites, including YouTube, Instagram, Facebook.
Accurately draw insights of videos published in the last three years and use the following data to chalk out marketing and content strategy for the long-term benefit as a video creator.
Brand your content and monetize
Video creators can monetize their video effectively by accessing user engagement data for their videos. It enables them to earn revenue for the content they create. This encourages them to make more useful videos and publish them on social media platforms. Tubular has a service called DealMaker to assist video monetization. It enables sales teams to get more ad revenue from videos. It allows creators to find out video sponsors by tracking over 140K sponsored videos and publishers selling ads in their videos.
Tubular helps them to get more RFPs to power your creative video campaigns and earn better.
