Top Xara Photo & Graphic Designer Alternatives

Engaging with its target audience on social media is a priority for all brands and companies in today’s times. Social media gives these brands the much-required visibility daily. However, social media content management can be a dicey affair. It has to be done right for it to deliver the desired results.

The content has to be fresh, engaging, in line with the trend and most importantly enrich the lives of the audience consuming it. In addition to this, what also matters is how the content is presented.

Who is it meant for?

Most top brands have a dedicated graphics team just to take care of the presentation aspect. However, not all brands and businesses have the budget for a dedicated graphics team and hence they look for tools that assist them in preparing and presenting content themselves. This is where tools like Magix’s Xara photo and graphic designer come in handy.

The feature list includes Graphic design, image editing and illustration. An important aspect of a good presentation is graphic design. The vector-based graphic design can let users create designs for invitations, flyers and logos. Some of the design options offered in the tool are shape tool, photo grid for collages and smart shapes.

Importance of editing

Having good images is only half-the-work done. The other half involves editing these images to create the perfect social media post. The image editing feature includes options like background erase guide, cut items, magic erase, photo heal tool, and some impressive photo filters.

Images do not just communicate information, they communicate ideas as well. And for ideas to be received well, they have to be communicated well. The illustration features let users do exactly that. Illustration options like the art brush help create deceptively realistic drawings and special effects.

Additional features

Effects such as transparency, shadows and gradients can be used to make the images more attractive. Even 3-d designs can be created using the illustration features. In addition to these features, the tool also offers the flexibility of working across different image file formats, 64-bit support and multicore support.

Overall the Xara photo and graphic designer is a great tool to have given the kind of features it offers backed by the robust software support that updates regularly.