Acxiom InfoBase
Acxiom InfoBase offers an extensive repository of third-party consumer data, featuring over 1,500 attributes for U.S. households. This solution enables precise audience targeting and segmentation through enriched consumer insights, supporting digital and offline marketing strategies. It enhances customer engagement while ensuring compliance with privacy regulations and upholding data integrity.
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Top Acxiom InfoBase Features
- Identity resolution capabilities
- Comprehensive consumer insights
- Multi-channel audience engagement
- Extensive data attributes
- Monthly data updates
- Consumer list segmentation
- Targeted marketing solutions
- Privacy compliance facilitation
- Global audience reach
- Data append services
- Geospatial analysis enhancement
- Predictive modeling support
- Ethical data usage commitment
- Actionable intelligence delivery
- Digital onboarding capabilities
- Historical data access
- Alternative contact identification
- Family relationship insights
- Residential address verification
- Phone number confirmation services
