ADARA Cortex
ADARA Cortex revolutionizes digital marketing by providing access to over 1 billion digital identities and 6,000+ pre-built segments. This innovative platform empowers brands to personalize engagement across leading channels like DV360 and Facebook. With real-time traveler insights, it optimizes media buys, enhances bidding efficiency, and drives significant ROI improvements.
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Top ADARA Cortex Features
- Unified customer engagement approach
- Access to 1 billion identities
- 6
- 000+ pre-built segments
- Real-time travel intent insights
- Buyer purchase preference insights
- Hyper-personalization capabilities
- Optimized media buying flexibility
- Performance-driven segment optimization
- Enhanced digital marketing ROI
- Multi-channel campaign activation
- Self-service data exploration platform
- Easy integration with major platforms
- Test and refine customer segments
- Insights for new customer discovery
- Cost-per-acquisition reduction strategies
- Click-through-rate improvement techniques
- Industry-leading marketing platform compatibility
- Data co-op with 850M profiles
- Streamlined programmatic media buying
- Customizable data set curation
