AI Advertising
AI Advertising (MI-DSP™) utilizes advanced AI-driven DKT technology to transform marketing analytics. By analyzing recent browsing behavior, it precisely identifies target audiences, reducing CPC by 25.2%. With real-time bidding and integration of extensive data sources, it optimizes ad delivery across diverse formats for effective campaign outcomes.
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Top AI Advertising Features
- AI-driven audience interest analysis
- Dynamic Keyword Targeting
- Real-time bidding integration
- Lower CPC rates
- Over a billion records analyzed
- Advanced ID Mapping mechanism
- Compliance with GDPR protocols
- Integration with major Ad Exchanges
- Collaboration with 500+ MNOs
- Swift audience interest detection
- Diverse ad format support
- Role-based account management
- Tracking code functionality
- High exposure and click rates
- Native and video ad support
- Programmatic advertising optimization
- Anonymized user data utilization
- Comprehensive cross-device targeting
- Customizable ad placements
- Insights from first-party data.
