AirPR
With the integration of Ozmotik technology, the platform enhances communications teams by offering critical metrics such as Reader Engagement and Brand Impact. These tools measure content consumption and its influence, allowing brands to effectively amplify earned media. This innovation bridges the gap between PR and advertising, driving measurable business outcomes.
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Top AirPR Features
- Reader Engagement metrics
- Brand Impact measurement
- Power of Voice™ analytics
- PR Attribution™ functionality
- Content effectiveness measurement
- Consumer journey tracking
- Digital media amplification
- Target audience delivery
- Integrated earned media strategy
- Continuous storytelling approach
- Unified communications measurement
- Marketing content empowerment
- Predictable media coverage reach
- Real-time performance insights
- Data-driven decision making
- Comprehensive media ecosystem inclusion
- Impactful communication strategies
- Enhanced brand visibility
- Customized reporting tools
- Holistic marketing alignment
