Top Amazon Athena Alternatives and Overview

Big data has become the operating system of the new generation. Organizations, whatever services they provide, cannot function and thrive for long without the appropriate information and insights about the popularity of its services, latest trends in the market, the efficiency of its competitors and other such topics. Amazon has thus presented businesses with its own highly reliable web service called the Athena. This powerful cloud-based data analytics platform has the capability to handle large queries and deliver results in a matter of seconds. It is also much easier to use than other analytics solutions.

High ROI ensured along with higher accuracy and speeds

The Athena system is designed to work with larger amounts of data and produce accurate query results in shorter periods of time. This, when coupled with the fact that it doesn’t require any server from the company’s part, makes it a reliable-cum-cheap solution for any size of business. Amazon Athena doesn’t charge the business for the whole architecture; it just charges them for each query run on the system. The data related to the query is simply stored in the S3 storage system for low costs, so there is no requirement for any additional infrastructure.  

Easy to use, and even easier to master

Athena blows others out of the water with its high accessibility. Unlike other analytics tools, where management of convoluted ETL processes is absolutely essential, Athena users just need to enter the location of their data in the S3 storage system. The schema for the search is to be defined and then using popular SQL tools, the user needs to query for the required insights. Thus, the main technical knowledge required is that of SQL.

A smarter analysis made possible with learning algorithms

Athena makes its querying exponentially smarter by integrating machine learning models in searches. These may be pre-built, bought from the AWS Marketplace or trained by the organization itself to detect interesting events and produce more natural insights. Machine learning on the Athena platform can also be used for prediction regarding future events like trends and sales. All these functionalities can be accessed through a simple query.

Company Name: AWS

Founded in: 2006