Amazon Unified Ad Marketplace (UAM)
The Amazon Unified Ad Marketplace (UAM) streamlines ad monetization for web publishers through a single server-to-server header bidding integration. By connecting them wi... The Amazon Unified Ad Marketplace (UAM) streamlines ad monetization for web publishers through a single server-to-server header bidding integration. By connecting them with unique demand from Amazon and various buyers, it ensures equal competition among bidders. Publishers can manage ad server line items easily, consolidating earnings for straightforward payments every 60 days.
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Company Information
- Company: Amazon
- Country: United States
Top Amazon Unified Ad Marketplace (UAM) Features
- Server-to-server integration
- Unique Amazon demand access
- Transparent bidding competition
- One-click line item setup
- Consolidated earnings payments
- 60-day payment terms
- Supports Google Ad Manager
- Automatic line item management
- Reduced latency with single call
- Invitation-only service access
- Integration with multiple buyers
- Comprehensive reporting filters
- Access to diverse creatives
- Real-time bid requests tracking
- Low transaction fee structure
- Compatible with other wrappers
- Global monetization opportunities
- Continuous demand partner integration
- Simplified ad server connection
- Efficient revenue generation process
