ArcSpan
ArcSpan empowers premium publishers and retail media networks to maximize first-party audience data value through a robust audience monetization DMP platform. By integrating machine learning and AI, it enhances targeting performance for advertisers while optimizing revenue operations, eCPMs, and fill-rates. This solution streamlines revenue management, aligning directly with buyer demand.
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Top ArcSpan Features
- Easy audience monetization activation
- First-party data unlocking
- Real-time revenue insights
- Programmatic deal optimization
- Custom audience segments
- Automated segmentation capabilities
- Superior natural language processing
- AI-driven audience modeling
- Enhanced fill-rate strategies
- Scalable revenue operations solutions
- Comprehensive transaction dashboards
- Sell-side revenue optimization
- Integrated technology partner support
- Advanced brand safety measures
- Targeting performance enhancement
- Publisher-focused monetization strategies
- Evolving marketplace insights
- Streamlined RFP win strategies
- Retail media network integration
- Deep adtech expertise collaboration
