Atom
Atom is a cutting-edge geospatial DSP that prioritizes user privacy while leveraging location-based insights for targeted programmatic media buying. By utilizing advanced POI management and the innovative GeoCohorts methodology, it allows marketers to accurately reach specific audiences at scale, enhancing campaign effectiveness through location-driven optimization and real-time reporting.
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Top Atom Features
- Privacy-forward targeting methodology
- GeoCohorts for aggregated insights
- Custom polygon mapping capabilities
- Precise POI management system
- Real-time location-based targeting
- Scalable audience activation tools
- 100+ pre-built audience profiles
- Location by location reporting
- Machine learning optimization for geography
- Comprehensive geospatial visualizations
- Postal code-level profiling
- Hyperlocal campaign effectiveness measurement
- Onboarding of first-party data
- Aggregate user attribute analysis
- Dynamic campaign optimization insights
- Multi-path purchase modeling
- Privacy-centric media planning
- Consumer trust-building strategies
- Sophisticated proximity location targeting
- Advanced data aggregation techniques
