Top Braintree Alternatives and Overview

A Quick Intro of Braintree

With so many online payment methods rising every day, it is easier if we get a unified platform for payments. This can expand the reach of payment gateways across the internet.

Akin to this, Braintree, PayPal’s division, is one such payment gateway providing its services worldwide. Formed in 2007, Braintree has continuously evolved to give better products and solutions to the users.

Later, owing to its popularity, it was taken over by PayPal in 2013. Since then, they also integrated the features of another app, Modest, into it.

So far, Braintree has processed over 1 billion transactions. As of now, it has expanded to Europe, Canada, Australia, and even in Asian countries like HK, Singapore, and Malaysia.

It has been integrated by many top companies like Airbnb, Uber, GitHub, Pinterest, etc. Overall, it supports over 40 countries and 130 forms of currency.

How is Braintree Used?

Now, as a payment gateway, there isn’t much to be studied about the use of Braintree. However, it categorizes the tasks differently as per specific needs.

Braintree primarily offers direct integration services with a 2.9%+ $0.30 charge per transaction. This is the most basic plan feature, and based on what extra services you need, the price range varies.

The core products involved with Braintree are Braintree Direct, Braintree Extend, Braintree Auth, and Marketplace.

Out of these, Braintree Direct is a simple payment gateway integration. The process of this transaction is highly secured. Initially, the transaction is passed via a fraud check. Then it goes through the vault data, and only then the transaction is completed.

Contrarily, Braintree Extend is simply the extended version. It now collects the transaction data all along and then offer secure connections across several partners. This allows other merchants to connect to the existing users and thereby offer one on one services.

Braintree Auth is a secured vault feature for merchants and the customers. The Braintree Marketplace is also similar, adding support for international merchants and multiple payment gateways.

Conclusion

In a short time, Braintree has gained trust and extended itself with eCommerce platforms like Shopify, Magento, Wufoo, etc. It also provides customizable APIs for businesses in a contract. Overall, the seamless transactions you’ve carried out at the above merchants’ sites are via Braintree.

Company Name: PayPal, Inc.

Company Address: 222 W Merchandise Mart Plaza, Suite 800, Chicago, IL, USA

Founded in: 1998