Cadent
Aperture Platform empowers advertisers by streamlining cross-screen TV advertising workflows. It leverages advanced algorithms to identify target audiences, optimize media campaigns, and connect viewership data across devices. With a focus on privacy compliance, it enhances campaign effectiveness by linking reporting to business performance metrics, ensuring brands reach their ideal consumers.
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Top Cadent Features
- Cross-screen audience targeting
- Cookieless data compliance
- Anonymized household ID creation
- Behavioral data enrichment
- KPI-based campaign optimization
- Precise audience identification
- Multi-platform ad activation
- Integrated reporting with business metrics
- Machine learning campaign adjustments
- Extensive inventory access
- Strategic daypart planning
- Geographic affinity targeting
- 70
- 000 audience segments
- Automated workflow simplification
- Real-time campaign analysis
- Enhanced media investment tools
- Demand access for publishers
- Audience deduplication capabilities
- ZIP-11 code integration
- Comprehensive privacy practices.
