Claritas
Harnessing over 10,000 predictive demographic and behavioral indicators, Claritas creates high-definition portraits of consumers, connecting multiple data sources for seamless multichannel marketing. Through advanced analytics and the proprietary Identity Graph, marketers gain insights to optimize campaigns, enhance ROI, and effectively target over 255 million individuals across diverse platforms.
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Top Claritas Features
- Unified hi-def customer portraits
- Privacy-compliant data integration
- Multichannel engagement intelligence
- 10
- 000+ predictive indicators
- Comprehensive multicultural data
- Custom audience building
- Look-alike audience creation
- Near-real time analytics
- Advanced modeling capabilities
- Conversion attribution across channels
- Industry-leading segmentations
- Integrated AI engine Clair
- Household-level segmentation methodology
- Optimized TV and radio buys
- 600 million linked devices
- 125 million active emails
- Seamless marketing execution solutions
- Enhanced accuracy with AI
- Comprehensive behavioral insights
- Deep consumer understanding
