CODA (Consumer Data Analysis)
CODA (Consumer Data Analysis) is tailored for the FMCG and Retail sectors, empowering businesses to dissect vast datasets. It offers insights into brand and competitor market shares, distribution metrics, pricing strategies, and category performance. Additionally, CODA analyzes promotional effectiveness, geographic trends, and store format efficiencies, enhancing informed decision-making.
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Top CODA (Consumer Data Analysis) Features
- Market share insights
- Numeric distribution tracking
- Category performance metrics
- SKU performance analysis
- Trend identification tools
- New product development insights
- Pricing strategy evaluation
- Promotion effectiveness assessment
- Geographic performance mapping
- Store format analysis
- Outlet share tracking
- Competitor performance comparison
- Sales uplift metrics
- Field sales support integration
- Route optimization features
- User-friendly mobile interface
- Customizable reporting tools
- Automated data visualization
- Real-time data updates
- Actionable business intelligence.
