Converge
Designed for B2C marketing teams, this platform enhances conversion tracking and marketing reporting with seamless server-side tracking. It automatically captures vital events, enriches data with extensive parameters, and ensures accurate metrics for ad platforms, empowering businesses to optimize targeting and maximize revenue from various channels, including website, subscriptions, and POS orders.
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Top Converge Features
- Server-side conversion tracking
- Multi-touch attribution tracking
- Real-time analytics reporting
- Custom insight builder
- Automatic event deduplication
- Enhanced event parameter enrichment
- Continuous setup monitoring
- In-platform metrics accuracy
- Simplified tag management
- Native CMP integration
- Detailed trends and cohort analysis
- Custom breakdowns and filters
- Cross-platform data synchronization
- Abandoned email flow optimization
- Re-identification of returning visitors
- Integration with major ad platforms
- Support for diverse e-commerce sources
- Streamlined implementation error warnings
- Auto-tracking of key events
- Simplified reporting for B2C teams
