By: Criteo SA

Criteo is a global marketing technology company that enables e-commerce companies to leverage large volumes of data to effectively and efficiently engage and convert their customers. With its predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, they deliver highly relevant and personalized advertisements in real-time. Criteo’s dynamic retargeting and dynamic email products intelligently convert prospective customers into potential customers and re-engage existing ones.

From: USA Web Visibility: 75%
Top Criteo Alternatives
  • Magnetic
  • Meteora
  • AdRoll
  • Rubicon Project
  • ReTargeter
  • Admedia
  • Perfect Audience
  • Vizury
  • Admedo
  • Nextperf
  • ReTargeting Base
  • G4 Native
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Top Criteo Alternatives and Overview



Magnetic is a technology company with a marketing platform for enterprises, agencies, and brands.

By: Magnetic Media Online, Inc. From USA
Based on 1 Vote


Meteora is an online advertising technology that specializes in “customized audience targeting” harvesting site traffic into segmented audiences for highly specific ads across the web.

By: Growth Hackers LLC From USA


Adroll is the widely used retargeting platform. It makes retargeting...

By: AdRoll Advertising Limited From USA
Based on 11 Votes

Rubicon Project

Rubicon Project is a technology company automating the buying and selling of advertising.

By: The Rubicon Project, Inc. From USA
Based on 15 Votes


ReTargeter is a full-service display advertising company that specializes in audience targeting and retargeting.

By: ReTargeter From USA
Based on 2 Votes


Admedia is an advertising platform which connects advertisers to consumers across many channels.

By: AdMedia Inc. From USA

Perfect Audience

Its features include conversion tracking, revenue tracking, powerful segmenting, detailed analytics, transparent billing, and much...

By: NowSpots Inc. From USA
Based on 1 Vote


It offers a comprehensive range of marketing solutions which help brands acquire new customers...

By: Vizury Interactive Solutions Pvt. Ltd. From India


The platform allows you to run effectively multi-programmatic advertising campaigns, across online display, mobile, and...

By: admedo Ltd From UK


Its product suite is built to help marketers achieve greater performance results, enhancing the efficiency...

From France

It helps online businesses better communicate with their prospect and clients in order to boost...

By: Retargeting Biz S.R.L From Romania
Based on 7 Votes

ReTargeting Base

The platform has been designed from the ground up to simplify the real-time internet...

From USA

G4 Native

It enables advertisers and agencies to create, run, measure, and optimize retargeting-driven display campaigns from...

By: G4 Native Inc From USA

Criteo Review and Overview

With ever-growing content on the internet, the norm of digital marketing and link outreaching has been quite ardent. With many companies providing digital marketing services, it has become quite evident that there is indeed a need for them. Digital advertising is pretty standard, as you see in modern websites and online portals.

Criteo is one such company aiding with all the needs of online advertising and retargeting. Coming from Paris since 2005, this company has amassed 2800 global employees, with over 29 global offices, $800 billion analyzed, and 1.3 billion ads served so far. They provide targeted ads and advertisements to leaving customers from online stores.

Criteo Dynamic Retargeting and Facebook Targeting

It uses ROAS and machine learning to provide targeted ads to different customers. Display advertising is offered in multiple forms by Criteo. It has a Criteo AI Engine to arrange this complicated task. Their Commerce Marketing Ecosystem helps in placing ads on the top websites. Leaving visitors without any purchase are targeted swiftly with new offers and discounts. It also has a personalized Facebook and Instagram Retargeting system. There is also a mobile app for dedicated engagement and retargeting.

Criteo Audience Match and Customer Acquisition

The Audience Match-Up retargets the existing customers and the leaving customers too. It uses CRM data and dynamic ads. Criteo Shopper Graph uses data shared from 1000s of websites and uses it to target shoppers. They also have onboarding features that can reveal more about audience preferences and other data. Criteo Customer Acquisition aims for the customers interested in your products, gives them personalized ads, and has a CPC-based model.

Criteo Sponsored Products and Commerce Display for Brands

Criteo helps in getting legit sponsored products from top brands. The interface works in real-time by targeting customers, pricing, and other related stuff. It helps in increasing ROI, monetize entire catalogs, gains worldwide visibility, and exhaustive analytics. Commerce Display provides premium inventory features and shopper’s data. It manages the campaign retailers, their network, audience extensions, drive ROAS, and shorten the conversion funnels.

Finally, Criteo is one of the top-class products to provide detailed online marketing and increasing efficiency and conversion rates. With their bidder solution, one can connect to any integration, define rules, and use a CPM inserted into the ads.

Company Information

Company Name: Criteo SA

Company Address: 387 Park Ave South 12th Floor, New York NY, USA

Founded in: 2005

Top Features

  • Real-time Digital Advertising
  • Dynamic Real-Time Ads
  • Full Product Catalog
  • State-of-the-art Machine Learning
  • Transforming Digital Advertising
  • Product Recommendations
  • Unparalleled Technology
  • Unmatched Publishing Network
  • Transparent CPC Pricing
  • Cross-device Advertising Solutions
  • Kinetic Design
  • Purchase Intent Prediction
  • Campaign Performance Optimization
  • Personalized Emails
  • Real-time Triggered Emails
  • Tailoring Messages
  • FB & Instagram Advertising
  • Mobile App Advertising